The EyeCarePro staff have managed over 500 optometric web sites, and the EyeCarePro web site builder itself is exactly the tool we need to help achieve your search engine goals. The goal of every practice (and rightfully so!) is to appear on the first page of the search engines for various phrases (search terms). Our goal is to get you to there!

Phase I - Web Site and Search Engine Analysis - $500

The goal of this phase is to fully research and explain exactly what needs to be done in order get your site ranked highly in the search engines. At the end of this phase, you should have a thorough understanding of the SEO work required, what the timelines and costs are, and what the outcome of the work will be.

This phase includes the following:

• In-depth review of your existing web site.
• Interviews with key staff to understand practice goals and to assess relevant keywords.
• Strategy discussion behind best the on-page and off-page SEO approaches for optometrist sites.
• PLUS! 15+ report document all findings, including:
  • A comprehensive 'blue print' plan for the optimization of your optometry practice web site..
  • Over 30 keyword recommendations including regional, industry terms, and popular terms to capture new patients.
  • Detailed list of architectural tools and their configuration to assist in maximizing your site's performance in the search engines.
  • Suggested sites to target with the inbound link building campaign.
  • Proposed site content changes that will need to be made in order to bring your site inline with SEO best practices.
  • Task description and explanation so you can fully understand exactly what we plan on doing to rank your site at the top of the search engines.
  • Telephone de-briefing to fully explain the report and answer any and all questions related to the program.

Phase II - Web Site and Search Engine Optimization Delivery - $195/month

Now the real work begins - implementing the steps outlined in the web site and search engine analysis report delivered in Phase 1. Tasks will differ from month to month as the project unfolds, each month's work is detailed in a report that includes:

• Description of work summary.
• Proposed plan for next month's work.
• Google Analytics key statistics of the last two months worth of traffic.
• Analysis of the total traffic, referrals, and keywords with a description of observable trends.
• Detailed itemization of all work done for the month.
• Search Engine Ranking report on all keywords and their change from the previous month.
• Analysis of rankings and corresponding strategy modifications.

With EyeCarePro's search engine optimization services, you'll watch your web site traffic grow, month after month, your search engine rankings improve, and best of all, your web site will bring you more and more new patients!