About Us

Experience Counts

EyeCarePro’s management team is comprised of members from several successful startups including MyNeighborsKid Inc, NTS Internet Solutions and Tapestry Solutions Ltd.

In 1998 this talented team created Optometry.net – the first web site builder solution designed specifically for the Optometric industry. The product generated considerable interest in the industry and within two years Optometry.net had forged partnerships with key industry figures and advertisers, and had developed a customer base of over 400 early adopters. In the summer of 2000 Optometry.net was purchased by First Insight, where it continues to run successfully.

In 2005 the same management team regrouped to do what most companies seldom have the chance to do -- rebuild a technology from square one. This amazing opportunity allowed EyeCarePro to build on past experiences, avoid previous pitfalls and improve the product with an eye towards the future of Optometry on the Internet.

Launched shortly after, the ECPro Website Builder allows doctors to easily and economically build a powerful Optometric web site in less than half an hour without the need for a web master or site designer.

Key Strategies

One of EyeCarePro’s key strategies was to develop a product that seamlessly integrates existing online Optometric technologies such as 4PatientCare, CyberEyes, Eyemaginations and many more. This integration makes these tools available through each doctor's web site and therefore accessible to their patients.

EyeCarePro’s model of content delivery and web site management has resulted in partnerships with many Optometric Associations and earned it a Preferred Provider status with the AOA - providing all AOA members with extra benefits and discounts.

Marketing Support

In addition to providing customers with a powerful, integrated web presence, EyeCarePro has developed a suite of marketing services to help Optometrists promote their web sites. EyeCarePro offers extensive Search Engine Optimization (SEO) services focused on the Optometric industry and has achieved over 1000 #1 search engine rankings for doctors. EyeCarePro is also responsible for COPE's first course on Search Engine Optimization - How to Rank #1 on Google, a 1 hour, CE accredited Webinar where practices will learn how to rank better on the search engines.

EyeCarePro also brings Optometrists the ReachLocal Search Engine advertising platform. This partnership allows the creation of highly targeted advertising campaigns with measurable results, allowing practices to be able to determine exactly how many new patients their advertising dollars are bringing in.

As part of EyeCarePro’s ongoing efforts to give back to the Industry, the Optometry Web newsletter gives doctors practical tools, tips and advice on maintaining and improving their web sites.

Moving Forward

EyeCarePro is committed to:

• Improving the features and functionality of the ECPro Website Builder product.
• Forging new Technology and Industry partnerships.
• Adding new marketing tools and initiatives to better promote our customers' web sites.
• Staying at the forefront of the Optometric industry online.

If you have suggestions on features or partnerships that would benefit the users of ECPro please don’t hesitate to contact us. We’d love to hear from you!