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Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. In this not-to-be-missed volume you will gain insight into a number of tools available on the Internet that will help you grow your practice, increase your revenue and obtain more loyal clients.
Get excited for our headline article introducing, EyeDeal.ly, a new group buying site for Optometrists to save big on products, equipment and services needed to run a practice. Next, learn how your practice can “get social” with Google and be one of the first to try out Google’s newest social search, “+1”. You won’t want to miss more Google news in our next article about Google Boost, the newest development in local paid advertising. Finally, we know you are dying to know the secrets to social media. In our last article, Dr. Justin Bazan reveals the keys to strengthening relationships with your patients through social media, particularly Facebook.
Look for me, Daniel Rostenne, and EyeCarePro’s Director of Professional Services, Jason Daniels, at the AOA’s Optometry's Meeting this June. If you're going to Salt Lake City, please email or call Jason at jason@eyecarepro.net or 516-532-5311 - we'd love to meet you in person. See you in Salt Lake City!
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
Articles
Exciting news for OD’s! A few newsletters ago, we told you how Groupon could increase revenue for your practice by advertising your business to hundreds of local patrons. Now, we introduce you to the other side of the coin, EyeDeal.ly, a group buying site specifically for optometrists. Group buying is very different from a buying group!
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Google is officially joining the social scene, now in the experimental stages of a new search function allowing users to share their recommendations with friends through their newest feature, “+1”. Similar to Facebook’s “Like” button, +1 is a way for you to show your friends your stamp of approval for a specific search result. If you are on the searching side, you can look for results that your friends have “+1’d” to get recommendations on everything from a delicious chicken recipe to a 5-star hotel (and even an eye doctor!).
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In the past, we have shown you why and how claiming and optimizing your Google Places profile can help improve your online visibility for users searching for local optometrists. Now let us introduce you to Google Boost – Google’s quick advertising platform that allows you to take your places page to the next level.
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Does social media make you social? In a recent interview, Dr. Justin Bazan, OD, social media superstar, told us that social media does not make you more involved in your local scene – in fact it is the opposite. Dr. Bazan, a frequent lecturer and “go-to” media expert in the field of optometry and social media, said that his success with social media has really been about deepening and building existing relationships.
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