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In the past, we have shown you why and how claiming and optimizing your Google Places profile can help improve your online visibility for users searching for local optometrists. Now let us introduce you to Google Boost – Google’s quick advertising platform that allows you to take your places page to the next level.
Since October, Google has been incrementally rolling out Google Boost (Beta) which automatically creates an advertising campaign for your business based on your Places profile, designed to target local users. After you have claimed and optimized your Google Places profile, you can register for Boost. Boost is a paid advertising service, at sign up you specify a monthly budget that you want to spend on your ad campaign and Google will create the campaign accordingly. Using your profile information (categories, description, address etc.) they determine optimal keywords and create a suggested text ad that will appear on Google Search and Google Maps results pages when users are searching from a local area (including mobile search). You pay only for the clicks your ad actually receives.
The ads, which appear in the sponsored links section, a shaded box on the SERP and Google Maps pages, show up when the right combination of vertical keywords (i.e. optometrist) and location keywords (Boston) is met.
Ads can contain basic location information (business name, address, phone number) as well as details pulled from the Places listing such as reviews, star ratings or a special maps marker. Based on the budget specifications you provided, Boost’s algorithm will automatically manage the campaign details including placement and frequency.
For local businesses (such as optometry practices), Boost is basically adwords advertising made easy. Boost utilizes the functionality of location based search results through Google places and Google maps to show local ads. In addition to creating and launching an ad within minutes, you can measure the success of your ads through their built-in analytics system on your Pages dashboard.
If you have been considering pay per click advertising to “boost” your website or Google places listing, Google boost offers an easy solution at the right price for you.
Contact Eyecarepro.net if you want to learn more about our Google Local Optimization services!
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