Optometry Web - Volume 10 - Volume 10 - How Major Changes Online Affect Your Practice
Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. This volume's focus is on generating new patients from Social Media efforts.
Our headline article is well worth the read and will certainly make you stop and think - find out about Brad Childs' and Eyetique's experience getting hundreds of new customers with Groupon. You don't have to stop there, Dr. Alan Glazier shares numerous strategies on exactly how you can use Facebook, Twitter and Blogging to generate new patients. And of course, Google isn't standing still, learn about Google's new Instant Preview feature and how it can impact your practice's web site. While you're here, check out a couple of new recent custom site launches below.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
How much would you spend on an advertising campaign that you knew would bring 400 new customers, each spending at least $100 to your practice?
The Internet has revolutionized the way medical professionals can interact with patients – websites, social media, email campaigns - the list goes on. Optometrists world-wide are seizing the opportunity to share and discuss their expertise - engaging patients with valuable, informative, and often entertaining experiences.
Google Instant Preview was recently launched and is now usable in all of your search results from Google.com.