Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. This volume is packed and the focus is on getting practical with Social Media.
Our top two articles provide you with a wealth of practical tips on what practices are actually doing to promote themselves with social media - Facebook in particular. Don't forget your website though, and Google's emphasis on getting patient reviews - article number three is a must read, and a must do to keep your website optimized for the search results. We've partnered with a true social media guru, Dr. Alan Glazier, to run an SEO contest, and we've profiled four great new practice web site designs.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
Editor, Optometry Web
P.S. Don't miss our social media webinar co-hosted with Review of Optometric Business!
It’s simple to create a Facebook Fan Page for your Optometry practice, and maybe even to get a decent number of fans, but how do you turn those fans into patients? To get your fans off your page and into your practice, you need to harness this opportunity to develop a relationship your fans, establish trust and expertise and give them a reason to literally take the next step.
In an interview with optometrist and Social Media expert, Dr. Nate Bonilla-Warford of Bright Eyes Family Vision Care, he shared his insights in succeeding with social media.
Is it possible that online reviews are replacing the phone book? Given that 66% of North Americans use online search to find local businesses, user reviews are becoming a larger component in consumer decisions whether to patron a local business.
Dr. Alan Glazier, a thought leader in social media and search engine optimization in the ophthalmic industry, in cooperation with EyeCarePro, is holding a contest on Dr. Glazier’s facebook page “OnToptics” for Best SEO Effort. First place wins $1000 in free consulting from EyeCarePro.net. Second place winner will receive $250 courtesy of Dr. Glazier and OnToptics.