4 Ways to Boost Your Facebook Fan Page

It’s simple to create a Facebook Fan Page for your Optometry practice, and maybe even to get a decent number of fans, but how do you turn those fans into patients? To get your fans off your page and into your practice, you need to harness this opportunity to develop a relationship your fans, establish trust and expertise and give them a reason to literally take the next step.

When fans regularly interact with you online, by becoming fans, liking your posts or even posting their own comments, you become the natural choice for their next visit to the eye doctor. So, how do you use Facebook to engage potential customers and direct them to your office? Here are four surefire ways to promote your physical optometry practice on its’ Facebook counterpart:

Details

Like a mini-website, a fan page is a place to provide information about your practice including location, hours, doctor and staff profiles, information about products and a link to your website. A complete welcome page will provide any user with the details they need to schedule an appointment when they decide to do so.

Content, Content, Content

Pages that have the most interaction with their fans provide content that is informative, interesting and pertinent, inviting comments and discussion. Include health and medical facts, links to articles, vision related questions, personal anecdotes, announcements (events, sales, trunk shows, parties) or anything that provides value to fans.

Incentives

Many practices are finding creative ways to provide incentives for users to become fans and interact on their page by giving away services and products or rewarding prizes for fan participation.  Special fan discounts or offers provide additional encouragement for users to like a page and spread the word.

Applications and Tabs

Add more value to your fan page by utilizing tabs for patient testimonials or reviews, adding forms (patient registration or contact lens order forms) and links to your practice or vendor websites. Special apps, such as the Acuvue Acuminder, provide a practical reason to visit the page, increasing its worth and inviting a larger fan base.

Clearly, an informative fan page with dynamic, relevant content is a great place to begin, yet the most popular pages are those that encourage a relationship with fans.  To see some practices that are doing this right, check out the EyeCarePro blog where we’ll
be featuring six practices and what they do to really stand out on Facebook!
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