“Searchial” is a phrase that describe an Internet marketing force that is growing and gaining in importance “Searchial describes the intersection of the social internet and search engine optimization – it is a word that describes how participating in the social internet causes the content you place online (your blog, website, tweets etc) to “float” higher in searches for the keywords and keyphrases you write about, enabling the people who are searching for the products and services you offer to find you better. I discovered and coined the term searchial when I realized my participation in social media was driving new patients into my medical practice as Google and other search engines were “favoring” the content I posted ahead of that of my competitors. Sure, I use social media to build and strengthen existing relationships, but the most compelling aspect for a young, growing business is the aspect driving new business just by taking part in this social Internet.
Twenty five and more years ago, marketing in many industries was considered unprofessional and rarely practiced. Only relatively recently have professional businesses started applying traditional marketing. Doctors began increasing their presence in phone directories like Yellow Pages only thirty years ago; a few even dare use direct mail, TV, and radio advertising; pharmaceutical companies use commercials on radio and TV; and even hospitals got into the game. The return on these methods is estimated to be less than 2 percent, and 2 percent is, in my opinion, pathetically considered an incredibly good return on the relatively large number of advertising dollars you need to spend to get such a poor ROI.
If you are reading this newsletter chances are you understand the importance of optimizing your position in search engines, are implementing or plan to implement a social media strategy and are trying to learn as much as you can. OnToptics is a great place to learn and share information on. this new landscape. To promote the importance of SEO and EyeCarePro.nets business of helping your practices SEO efforts succeed, EyeCarePro has teamed with Dr. Alan Glazier, the thought leader in social media and search optimization in the ophthalmic industry and host of the OnToptics facebook page to promote a search engine optimization contest. The contest will highlight efforts of practices working to improve their optimization and enable readers to better understand the power of SEO holds for their practices
The contest will be judged not on success of the method used for SEO, but on (1) rationale behind the method, (2) effort expended to see it through and (3) level of innovation - for example, extra "points" given to someone who took a well known method of SEO and added their own "twist" (the twist does not have to be original). Please provide a status update on OnToptics with a brief two sentence summary of your efforts and provide details in this discussion thread on ontoptics. Our expert panel will pose questions and when all entries are received and questions answered we will choose a winner! Various experts like Dr. Glazier, Daniel Rostenne and his professional SEO team, Janice Gaub of CooperVision , Dr. Nathan Bonilla-Warford and Dr. Justin Bazan will offer their opinions and expertise and the panel will judge the entries and select the winner and runner-up. First place winner will receive $1000 in SEO consulting courtesy of EyeCarePro.net and Daniel Rostenne - second place winner will take home $250 cash courtesy of OnToptics. Looking forward to seeing you on OnToptics!
Alan N. Glazier, OD, FAAO
Shady Grove Eye and Vision Care
Author – Searchial Marketing; How Social Media Drives Search Engine Optimization in Web 3.0