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Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. Get ready for this packed newsletter bursting with valuable info about recent changes making waves in the social media and SEO world with insights from two expert guest contributors.
In our feature article Dr. Nate Bonilla-Warford gives us the lowdown on how Google’s new bold entrance into the social world, Google+, improves upon and challenges Facebook for social media reign. Looking to get your patients involved with your web presence? You won’t want to miss our second article about strategies for communicating with your patients and getting them to your website and Facebook page. Next, social media expert, Dr. Justin Bazan, shares his insights on Facebook Ads and finally, we give you the 411 on changes to Google Places reviews using Hotpot.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
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Daniel Rostenne,
Editor, Optometry Web |
Articles
Could Google Plus be a Facebook killer? That is the question people all over the internet have been asking for the last two weeks. Facebook now has over 750 million users, and many optometric practices routinely use Facebook pages for practice marketing. Many thought that Facebook, with its Like buttons scattered across millions of webpages, had become the permanent social foundation of the web. Now that search giant Google has released its own social media network, called Google Plus, with many of the same features, could it be that Facebook is actually threatened?
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Once you have built up your practice’s digital office (Website, Facebook Page, Twitter profile etc.), you have to get your virtual patients in the “door”. What is the best way to get people to visit your website and Facebook page?
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I was excited because a very popular and influential local blog, with a readership of thousands, wrote up a glowing review of my office. Even more exciting was that they have an active Facebook page, http://www.facebook.com/effedinparkslope , which has a couple of thousand fans.
I began to think, "How can I help to get these fans converted into patients?"
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As more and more consumers move away from traditional forms of local business inquiry such as the yellow pages, and depend on online business directories to find local businesses, user reviews are becoming more influential and more important for your optometry practice. Largely due to this ever-growing influence, reviews have become a prominent factor in search engine ranking as well. Consequently, we encourage our clients to be forthright and get creative when it comes to encouraging happy patients to write reviews of their practices.
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