Optometry Web - Volume 14

Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. This edition is bursting with valuable insights from two expert guest contributors on getting more patients through community service and SEO. You’ll also glean how to streamline your social media process by delegating to staff.

In our opening article, Dr. David Way shares his experiences using his skills to give back to the community…and getting back in return. Trying to get a handle on your Social Media strategy? Don’t miss our article on Getting Your Staff Involved in Social Media which gives you valuable insights and advice on taking the plunge. In a second guest contribution, Dr. Alan Glazier gives a run down of the current state of SEO affairs, - a must read for anyone engaged in SEO and online marketing for their website. Lastly, we introduce you to the Eyecarepro blog, a resource for all you need to know about web marketing and your optometry practice.

We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.

Daniel Rostenne, Editor, Optometry Web

Articles

Marketing Tips: Unintentional Marketing: How Giving to the Community Helped One OD’s Practice

I have always valued giving back to the community, particularly for professionals like myself with skills that can benefit the districts in which I work and live. I have been blessed with a great education, a wonderful career, and a significantly above average standard of living; I should use those talents and gifts to help those in my own community who are not as fortunate.
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Social Media: Getting Staff Involved in Social Media

When done right, social media can be an excellent and free source of marketing for your practice. In addition to creating awareness about your practice for a greater circle of potential patients, social media gives you a chance to connect with, educate, inform and socialize with your patients outside of the exam room, nurturing your relationships and increasing patient loyalty.
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SEO News Stand: Current State of Affairs for Search Engine Optimization: Getting “Searchial” in 2011

Search engine optimization is in constant flux and it is important to stay on top of the trends and updates that are continually taking place. Here is a rundown of some of these current trends and recent changes to give some insight on the current state of SEO:
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Tips: Do You Know About The Eyecarepro.net Blog?

If you haven’t yet checked out the Eyecarepro.net blog, you have been missing out on a wealth of valuable knowledge, tips and advice about how to grow your optometry practice through the Internet. The good news is that all of our posts are archived so you can subscribe now for future posts and still catch up on those you missed by reviewing the archives any time you want.
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“I like that there is always help available and there are no dumb questions."
-Dr Amy Spang, Spang Optometry, regarding Eyecarepro’s technical staff.

Recent Custom Design Launches

Family Eye Associates At Family Eye Associates it is our commitment to our patients to keep up-to-date on the technology and the world around us to provide the best possible care for your eyes. Serving New Jersey's Turnersville area with pride! Adlington Eye Center At the Adlington Eye Center and Eyeglass Gallery is it our mission to provide the best possible vision care, highest quality eye wear and truly exceptional service to our patients, treating them as we would want to be treated, and creating an environment that fosters growth, cooperation and satisfaction. Dr. Bozner’s Vision Lab At Dr. Bozner's Vision Lab Optometry, we pledge to take excellent care of you as a patient foremost, but also as a customer and a friend. Serving California's Inland Empire for over 25 years.