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Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. We’ve got lots of excitement going on here at EyeCarePro and in this issue you’ll get the scoop on the big release of one of our new services- ODLingo! You can also look forward to two guest contributions that will give you insight and advice from movers and shakers in the industry.
Our feature article proudly presents one of our newest services, ODLingo Web Manager- an all inclusive web service for the busy OD. You won’t want to miss the next article in which Dr. Tommy Lim provides some golden insight on how to get more Yelp reviews for your practice. Finally, if you haven’t yet heard the buzz about ODs on Facebook, Dr. Alan Glazier gives you the scoop on how the whole forum got started.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
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Daniel Rostenne,
Editor, Optometry Web |
Articles
Talk about the benefits - more new patients! Use Dr. Lim and Dr. White's quotes from our home page, they're great. So... really, cut the article in half and add those in strategically.
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In a managed care environment, you must understand how the patients you want in your practice make their eye care selection and base your marketing strategy accordingly. In our digital age, a growing number of patients find health providers through the Internet, many of them either through direct Google search or through local business review sites such as Yelp.
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Throughout history there have been numerous instances where accidents churned out businesses and technologies that ended up changing the world. ODs on Facebook is not one of them, but it was created by accident. It could have just as easily been named "the Accidental OD". I love telling the story.
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