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Welcome to our second edition of Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. Last month's newsletter featured an article by Dr. Gary Gerber titled 'How Valuable is My Web Site?'. Dr. Gerber discussed the must-have features of a web site, and the need for your web site to be found in the search engines. As feedback has indicated, that seems to be the hottest topic around. Hence, this month's headline article is on Search Engine Optimization (SEO).
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
Sincerely,
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Daniel Rostenne,
Editor, Optometry Web |
Articles
Before we answer that question, let's answer the real question. Can I get my site ranked highly in the search results? Answer: YES, you can! All it takes is a lot of hard work - which will be well worth it in the long run. Now, as to why your site is not currently appearing at the top of the search results, the short answer is that your site doesn't yet deserve to be there! Google doesn't feel your site is worth it, plain and simple. Don't take it personally, Google simply made a calculation, and your site didn't score well. Here's how to increase that score to the point where Google's calculations place your site at the top of the search engines.
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Given the choice, more and more people are choosing to communicate via email. Doctors make considerable efforts to ensure that their practice is at a good, reachable address, but they quite often pay no heed to what their email address is. As email becomes more common, your email address is viewed with the same scrutiny as your physical practice location. Is your practice using an email address that suits the professional look of an office or are you still sending out emails to your patients and contacts using 'hotmail', 'aol' or 'msn'? This issue is really very easy to address (no pun intended!).
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Every EyeCarePro web site is equipped with web forms that help create a patient, and potential patient self-serve center. They can request an appointment, submit their Patient Registration forms, give feedback to the office, and contact doctors and staff. You can decide what email address, or addresses should receive each form.
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The Optometric Business Academy (OBA) recently announced its selection of EyeCarePro as the Web Site Provider of choice for Wal-Mart and SAM'S CLUB optometrists. "EyeCarePro's all-in-one web site solution is a perfect fit for Wal-Mart and SAM'S CLUB optometrists who are looking for a professionally designed and written web site." says OBA Spokesperson, Paul Gerber. "New partnerships are always exciting, but this partnership can really make a bottom line difference to Wal-Mart and SAM'S CLUB optometrists. An EyeCarePro web site can change the way their practice operates."
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