Optometry Web - Volume 3
Welcome to our third edition of Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. Last month's newsletter featured an article on Search Engine Optimization which focused on strategies to bring more visitors to your site. This month, our headline article answers the obvious follow-up question. Assuming I can bring more visitors to my site, what are these visitors likely to do when they get to my site? The simple answer is a web adaptation of a somewhat relevant quote from Sun Tzu's Art Of War - "Know Thine Visitor". Hence, this month's headline article is on the Top 5 Pages that you can expect visitors to look at on your site.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
Understanding how visitors click through your web site can help you determine which pages you should focus more of your attention on. This focus should, in turn, increase your chances of converting a potential patient to an existing patient, and an existing patient into a self-service patient that makes more use of your web site. We recently analyzed traffic across 100 practice web sites to determine what pages visitors are most likely to look at when they come to your site, here is what we found:
There is no 'one' magic number when it comes to web site statistics to determine 'how your web site is doing'. Really, you need to look at a string of about 4 numbers to tell if your web site traffic is improving or not. Your web site traffic is like a funnel. It starts with many people visiting your site, and ends with some visitors hopefully achieving one of your web site goals, with many visitors dropping out along the way. The 4 steps below will help you better determine how your web site is doing:
That is one of the most frequently asked questions we receive from our new clients. Everyone realizes the importance of a good domain name and is looking for advice on how to choose a good one. Should the domain name simply be the practice name? Or, should it focus on the geographic area I'm serving? What happens if my first choice of domain names is taken? Let's take a few minutes to answer all of these questions by analyzing each factor that makes up a good domain name.
“Know Thine Visitor... I'm certain Sun Tzu would agree!"