How Many Visitors Should I Be Getting To My Web Site?
Every practice’s marketing and business plan should include strategies on how to drive more traffic to the practice’s web site. The benefits of doing so are numerous, and can have a significant bottom line impact on your practice. Not only is your site available 24x7, but it has no incremental costs in servicing additional visitors. You can drive as many visitors as you want to your site, the costs will not increase and you will likely profit from your efforts as you gain new patients from that traffic. So, how many visitors should you be getting on your web site? What kind of traffic is reasonable to expect?
Our research of over 100 active (50+ visitors per month) sites indicates that you can expect to receive an average of 172 web site visitors per month for every full time optometrist in your practice. That's 172 information displays handled by the web site instead of a staff member, representing significant cost savings to your practice. Factor in the new patients you might receive from those visitors, and the increased patient satisfaction in being able to immediately have key questions answered 24x7, and you have a compelling argument to make your web site strategy a priority. (Note: there are many free tools that compile web site statistics for you, such as Google Analytics, found at http://analytics.google.com).
If you’re in the process of creating a web site traffic strategy, or you find that your web site traffic is below average, here are 10 tips that can help you bolster your web site traffic:
Remember, traffic does not build itself. You need to make active efforts to drive visitors to your web site or they won't visit. If you find that your numbers are low, and could use a boost, feel free to call or email us, and we'll be happy to share strategies with you to help increase the visitors to your web site!
Daniel specializes in SEO for optometrists and is the Editor of Optometry Web, a newsletter singularly focused on helping optometry practices make the most of their web sites. Daniel is the Managing Director of EyeCarePro.net (http://www.eyecarepro.net), a company that specializes in building web sites for optometrists.
“Each full time O.D. generates an average of 202 web site visits a month. How is your site doing?"
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