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Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. This month's headline article addresses one of the most common requests that practices have today - how best to sell contact lenses online. The solution isn't as easy as you'd like, so read on to find out Optometry Web's view on the matter. In order to make basic eCommerce easier, we've also profiled Google's Checkout tool, and we share some tips with you on how to add multiple images to a page.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
Sincerely,
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Daniel Rostenne,
Editor, Optometry Web |
Articles
It's quite common for practices to customize their web sites in an attempt to simultaneously achieve two primary goals: 1) to serve existing patients and capture new ones, and 2) to sell optical products such as frames and contact lenses online. The question is, can a practice successfully achieve both goals with a single web site?
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Google is steadily becoming much more than 'just' the best search engine on the web. Amongst its arsenal of useful web tools is Google Checkout, an ecommerce solution introduced a few years ago that is now slowly gaining in popularity. Apart from solid fraud protection, low fees of 2% + 20 cents per transaction, Google Checkout aims to make online shopping as easy possible for the merchant and the customer.
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Many practices are taking the time to shoot some great photos around the office in order to really capture the essence of their practice. These photos can help new patients visiting your website get to know the Doctors, staff and surroundings before stepping foot into the practice. Web site visitors catch a glimpse of the atmosphere in your practice as they look at photos of staff at their posts or using equipment.
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