Optometry Web - Volume 8
Welcome to Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. This new series will help you focus on each part of your web site and give you practical advice on how to improve it.
We'll touch upon topics such as:
This month's headline article starts off the series by helping you learn how to write like a pro. Most of your effort is spent on deciding what should go on your site, with a little extra effort, you can make it sound great too. In our ongoing efforts to help you promote your web site, we've also profiled Localeyes, an effective local pay-per-click advertising solution that can get your ads up on Google, Yahoo and MSN/Bing in minutes. And last but not least, remember HIPAA? It's still here, and your site still has to be in compliance - read a quick refresher on what you need to do to your web site.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
You’re an optometrist, confident that you offer superior services and products. But are you equally brave at writing catchy content for your practice web site? If not, you can be. Here are some tips.
Your goal is simple: You want more patients to walk through your practice door. But you don’t have the expertise or time to spend designing and implementing an ad campaign. And you sure don’t want to risk your budget in these tough economic times.
It's been a number of years now since HIPAA made its first big entrance onto the healthcare scene. But, that doesn't mean your practice can relax in its compliancy! If your practice has a web site, here are a few HIPAA tips and reminders that you should carefully review.
“... ... Patients ARE finding us ..."