Web Series: Want To Write Your Homepage Like A Pro?
You’re an optometrist, confident that you offer superior services and products. But are you equally brave at writing catchy content for your practice web site? If not, you can be. Here are some tips.
Eye-opening reality. In this cyber-based marketplace, you’re not only challenged by the competition down your street. You also contend with competitors who’ve already created an appealing web presence.
More and more consumers – including your patients and potential patients – choose to surf for information when it’s convenient. At any time of the day or night, they are glancing at your online practice the way someone might when walking past your door or windows.
So how do you hook those consumers? How do you get them booked for an eye exam instead of losing them to your competition? By writing the most effective web content, that’s how.
To increase your confidence – and add value to your web site – it helps to know you’re doing everything you can to:
Start with a winning home page
You have mere seconds to grab their attention. According to web usability expert Jakob Nielsen, 77% of web visitors don’t read a page, they scan it. Make every word and message count.
Think of your home page as a make-or-break opportunity. For first-time visitors, a home page becomes the “face” of your practice. So don’t delay – put on your best face!
Web writing not your strength? In upcoming issues we’ll focus on key pages you need and how you should write those pages for your web site’s greatest impact.
Daniel is the Managing Director of EyeCarePro.net (http://www.eyecarepro.net), a preferred Provider of the American Optometric Association for building web sites for optometrists. Daniel also specializes in SEO for optometrists and is the Editor of Optometry Web, a newsletter singularly focused on helping optometry practices make the most of their web sites.
“... ... Patients ARE finding us ..."
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