Stand Out Sites
Profiles of Great Designs
Does your website attract attention and stand out because it looks great? Design is a key component in the success of any website.
As our customers know, EyeCarePro.net makes the process of building and maintaining a practice web site quick and easy. With a large collection of built-in designs to choose from, most of our customers are thrilled with the look of their sites. However, sometimes a standard design doesn’t seem to capture the essence of a practice.
What if you need a design that really stands out? Maybe you have existing print material that you’d like your site to match? Perhaps you have a clear vision of the impression you’d like to provide online? If the answer to any of these questions is yes, a custom design might be the right choice for your practice.
A good custom design process will help you articulate your vision for your site and turn it into a reality. Our team will work with you to determine a clear plan for the architecture and design of your site. The end result will be a design that captures your vision and the attention of your patients!
We’ve profiled four practices who came to EyeCarePro for a custom design services. Read their stories to see how custom designs made these four practice web sites stand out:
Gailmard Eye Center
Dr. Gailmard is a leader in his field and his practice has grown into one of the largest and most successful independent optometric practices in the country. In order to reflect this strong industry reputation and support the practice effectively, the Gailmard Eye Center web site had to stand out both visually and functionally.
Right from the first click, this custom designed site gives a warm and welcoming feel with an attractive array of photos of the location and office as well as photos of each doctor in the practice. Key information about the practice is at the patient’s fingertips from the home page onward. Online tools to make the patient’s visit easier abound from online appointment scheduling to videos about eye conditions. In addition Dr. Gailmard has chosen to provide a full Online Optical store where patients can purchase frames or reorder contact lenses.
“The design team at EyeCarePro was great to work with in every respect. They guided me through the creative process, asking for my direction but also keeping me on track and providing structure and guidance. They provided the professional design elements but they were also responsive to my ideas. I felt like they would listen to me but not let me go wrong. I couldn’t be more pleased with the outcome!”
Neil Gailmard, OD, MBA, FAAO
With two locations in Houston, Dr. Wilma Barnes wanted an attractive and functional presence online for her Vision Corner practice. Her patients know her and associate her with excellence in vision care. The web site reflects this commitment with her personal welcome video on the home page along with the Vision Corner mission statement.
“I had a clear vision for the look and feel I wanted for our site. EyeCarePro helped me articulate my vision and the final product is a 10. More importantly, we have significantly increased our patient appointment scheduling and viewing of our site.”
Wilma Barnes, O.D.
From a design perspective the site is elegant and simple with a palette of black, charcoal and pale blue. Photos from the practice were used to add interest and a personal touch to the main toolbar items. The two locations can be easily contacted through the phone numbers and addresses at the top of the page or by clicking on the Map icons. The site also provides quick access to the practice’s Video Testimonials.
Smoke Vision Care
“Healthy sight. For life” is Smoke Vision Care’s statement of their commitment to patients. When developing a web site it was vital to Dr. Brenda Smoke that this mission be reflected in their design and overall approach online. Dr. Smoke worked closely with the EyeCarePro.net team to articulate her vision for the site and to ensure it met the needs of her practice and most importantly of her patients.
“The staff at EyeCarePro took a lot of time asking me questions about what we wanted and made suggestions for the site. Our new site is something our practice can be proud to send our patients to - we have already had several new patients in just the first few weeks of going live with the new site. The site is patient friendly and functional right from the get go but I see there are endless possibilities of what it can continue to grow to be. I would definitely recommend EyeCarePro to my colleagues for their website design.”
Brenda Smoke, O.D.
Large information boxes on the right direct patients to key online services such as appointment booking, patient forms and the online survey. To ensure that patients can interact with each of the three practice locations efficiently a set of quick-links was included in the header with a Map, Email and Appointment booking option for each office. This is a great tool for patients and will also boost Smoke Vision Care’s position in the search engines making it easier for existing and potential patients to find the site.
Of course, it was also important that the design look great! Warm, inviting photographs of people were used throughout the page representing a cross-section of ages, gender and race – truly reinforcing the message of Healthy site, for life and allowing visitors to “see themselves” in the site. The color scheme was drawn from the practice’s existing logo and helps to tie their online presence to other marketing initiatives. The slide show of photos provides a calm but dynamic influence on the site and helps make a visit to Smoke Vision Care online a truly welcoming experience.
Ames Eye Clinic & Des Moines Eye Care
These two practices are ‘sisters’ and needed a matching but independent pair of web sites. To tie the two sites together links are provided in the header area of the page from one site directly to the other.
A visual identity for the practices existed already for print material so it was important to tie that look and feel in online in order to provide a consistent message to patients. A strong contrasting palette of dark blue and bright yellows really makes a statement right from the home page!
"Building our custom website has been so easy with the help of EyeCarePro. Their friendly staff met all of our needs and requests with no hesitation. Our website design is functional and easy to navigate but fun!"
Jill Bartlett, Optometric Assistant
To add interest and a modern flavor to the sites, a video sequence set to music with captions and a collection of photos from the practice and of the products they sell was developed for each location. In order to avoid over burdening the user, the video does not begin automatically when the page is loaded – the ‘play’ button must be clicked first.
Make a Statement with your Site
A custom design can make a world of difference to a practice. An appealing design and intelligent web site tools can turn visitors into patients and can ensure that existing patients have a great experience dealing with your practice online.
EyeCarePro's custom design service is priced by the hour and can be tailored to suit your specific needs. We will we work with you through every step of the process including site architecture, visual design, content and implementation. Call 866-886-4442 or email email@example.com.
Karri Paradi is the Director of Marketing EyeCarePro, a preferred Provider of the American Optometric Association for building web sites for optometrists. Karri has a background in website design and creative direction and works directly with optometrists on improve their sites and ensuring a great patient experience.
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