Creating a comprehensive and cohesive Internet strategy for your practice starts with a road map to the many directions and paths your strategy can take and tools that can be used.
Broadcast Date: April 24, 2012
Speaker: Jason Daniels, Business Development Manager, EyeCarePro
Jason has an uncanny way of helping optometric Practices learn how to make the Internet work for them. His engaging presentations make the complex simple and the state of today’s technology, funny, interesting and exciting. He leaves his audiences smarter and hungry for more.
Google is stepping into the world of social media - learn why this is important for you.
Broadcast Date: May 15, 2012
Speaker: Nathan Bonilla-Warford, OD, FAAO. Optometrist, social media evangelist and Google+ Expert!
Apart from founding FourSquare day, Dr. Nate is arguably the first optometrist to get a Google+ account and has been a pioneer in using social media for his practice, Bright Eyes Family Vision Care, Tampa, Fla. Dr. Nate's presentations are exciting, insightful, and downright useful.
A discussion of the tools and techniques available today to keep your current patients engaged with your Practice and assisting you with attracting new patients.
Broadcast Date: June 20, 2012
Moderator: Dr. Alan Glazier
Internet marketing means more than just new patient acquisition. It means keeping those patients already under your care. Join us for an informative panel discussion by representatives from four patient communication tool companies.
Join our team of experts as we explore the often misunderstood world of Facebook and fan building strategies.
Broadcast Date: August 22, 2012
Speakers: Dr. Nathan Bonilla-Warford, Dr. Alan Glazier and Dr. Justin Bazan
Drs. Bonilla-Warford, Glazier and Bazan, all practicing optometrists, share proven strategies for driving fans to your practice Facebook site. Sometimes provocative, always educational, these doctors know their way around Facebook better than anyone. Jump-start your social media effort with this deep-dive into Facebook fan building strategies.
Our expert panel explores the process and results of Practices selling contacts online.
Broadcast Date: September 27, 2012
Speakers: Dr. John Maurillo of Village Visions and Rick Spencer, CEO of Acumenex
Mr. Spencer, CEO of Acumenex, the software solution provider of many of the industry's major online ecommerce sites, has tremendous insights into actual online sales that ODs are achieving. Dr. Maurillo does a robust trade in online contacts from his New York based Practice.