Custom Design Services
Take a Look...
Every custom design we do is different! Have a look through some examples to see if a custom design might be right for you. To get a larger view of a design hover over the thumbnail picture or click on it. To visit the site, click on the link below the image.
A custom design can make a world of difference to a practice. An appealing design and intelligent web site tools can turn visitors into patients and can ensure that existing patients have a great experience dealing with your practice online. Common reasons for a custom design include:
- a desire to match existing print material,
- the need for a design that focuses on a certain subject or business goal, or
- a specific vision of the impression you’d like to provide online
Once you have made the decision that a custom design is right for you it is important to understand what is involved in the process of taking your great ideas and making them a reality online.
My website needed a facelift so I worked with Karri and her creative team to produce a custom site which is nothing short of “Wow!” every time my staff and I look at it. Most importantly, we have received numerous compliments from patients. They truly captured the essence of how I wanted to convey image of my practice.
- Anthony Tran OD, MBA, FAAO, CustomEyes Vision Care
The Custom Design Process
Creative Brief Survey
The first step in the custom design process is to complete a Creative Brief Survey. The purpose of the Survey is to help us understand where your site is currently and where you’d like it to be in the future from a creative design perspective. We ask you to take a careful look at your existing site and try to articulate what bothers you about it, why you feel it isn’t serving your business goals or satisfying your patients’ needs. Of course we are also interested in hearing your design suggestions for color, layout and so on and seeing sites you think look great and might serve as inspiration for your own efforts.
Site Plan
Once you have completed the Creative Brief we will schedule a meeting with you to review your responses and develop a customized plan for your site. Although everyone loves to talk about color and the “visual” side of a site, it is just as important to plan out the sections and tools your site should have. For example:
- what sections belong in your toolbar?
- how many toolbars will your site have?
- do you want to provide interactive features (such as a online appt. booking)?
- would a slide show or video help your site?
- are there areas of content missing from your current site?
Following this in-depth conversation, we’ll get back to you with a written Site Plan. The Plan will list all of the toolbars and site structure elements we discussed and will also outline an approach to the visual design side of your site (inspiration sites, colors, photography, style etc.).
Mockups
Once you approve the Plan, our design team will get to work creating a mockup of a Home Page for your review. This mockup is like a “picture” of your new website’s home page. It will show all of the toolbars and elements outlined in the plan in addition to showcasing the colors, layout, photos and styles you chose.
At this point, we go “back-and-forth” with you making changes to the home page based on your input until you are satisfied that the design looks great and will meet the needs of your patients. The next step is to create a sub-page design based on the home page. The sub-page design is used for all of the pages in your site other than the home page (for example, the Eye Library, Doctor Profiles, Insurance information etc.).
Going Live
Once the mockups have been approved, we will program your design to ensure it works perfectly on the EyeCarePro.net platform. We will add in any moving elements such as videos, slide shows, or other interactive features and you will see the whole project come together and go live!
Pricing
The rate for Custom Design services is $75/hour. The 'average' design takes about 25-35 hours of work - of course some are more and some less depending on the specific client's needs. We ask for $400 to begin the process.
A Great Way to Save Money...
If you are willing to "share" your design you will receive a discount on the final custom design fees. "Sharing" means that you allow us to develop your layout in alternative color schemes and provide it as a built-in design option to our other customers (note: some designs we create become so customized that they cannot be shared effectively).
Call 866-886-4442 email support@eyecarepro.net to get started!
