How it Works

You’ve decided it’s time to attract new patients to your practice with an Internet advertising campaign. But…

• you don’t want to waste your advertising dollars on reaching out to patients who are not within your geographic market area and,
• you want to be able to track the effectiveness of your online advertising campaign.

Localeyes can help you mount an effective, local, trackable, pay-per-click Internet advertising campaign.

	Searches online using their preferred search engine.	Has made sure your ads appear on 98% of the sites potential patients are using to search. Has built an ad campaign for your practice using keywords perfectly suited to the optometric industry. Has ensured that your ads are only shown to potential patients in your target area.
	Sees your ad.	Handles all of the details of your ad campaign and adjusts the campaign according to the rate of success and cost per click of the ads.
	Clicks through to your practice web site.	Has automatically replaced the phone numbers in your site with a trackable local number that the potential patient will see and use to follow up with you.
	Surfs your site.	Tracks their movement through your site and reports on which pages are most popular and the path visitors take through your online practice. This helps you determine how well your site is targeting new patients.
	Contacts your practice.	Provides detailed information on the calls you have received as a result of your online campaign. Reports on potential patients who have emailed or completed an Appointment Request Form or other similar form.
	Books an appointment and becomes a patient.	Provides a HIPPA compliant recording of the calls generated by your campaign. This allows your practice to review the calls and help your telephone staff convert more callers to patients.

Here’s what you do:

1. Determine your advertising budget (Localeyes can provide guidelines to achieve your goals based on our experience with hundreds of similar campaigns).
2. Specify the geographic limits of your desired advertising area. Tell us if you’d like to reach potential patients within a certain city or based on a maximum distance in miles from your office (i.e. 10 mile radius of your Practice) and we can make it happen.

Here’s what we do:

1. Write your ad copy.
2. Determine appropriate keywords based on a database of thousands of optometric practice words and phrases.
3. Place your ad with the top pay-per-click advertising companies such as Google, Yahoo, Bing and AOL.

Here’s how it works:

1. The Localeyes system ensures that your ads are shown only to visitors within your specified target area using complex geotracking algorithms.
2. Over time this sophisticated Localeyes technology will improve your campaign by tracking and monitoring which ads are the most effective for the least cost-per-click. This results in more click-throughs to your site for less money.
3. Localeyes tracks visitors who call your practice as a result of your online ads by automatically replacing your phone number with a special local number (no need to worry - we make a copy of your existing website, we never touch your code). Calls continue to arrive at your office as usual.
4. You will now have ongoing access to in depth Call Reports. The Reports includes detailed information on all incoming calls including:
   • the time and date of the call,
   • call length,
   • the caller ID (when available) and
   • a HIPPA compliant recording of the call.
   This information helps you track the effectiveness of your advertising campaign. In addition, using the call recordings as a training tool can help you and your staff improve your patient conversion rate.