Vision Monday: EyeCarePro.Net, AOA Preferred Provider, Helps ECPs Build Web Sites

ST. LOUIS— EyeCarePro.net, a resource for optometric practices interested in building functional Web sites with a range of custom solutions, is the most recent addition to the American Optometric Association’s (AOA) list of preferred providers.

As an AOA preferred provider, EyeCarePro.net’s services will be offered at a special discount for all AOA members. “EyeCarePro.net’s Web services are in line with the AOA’s vision for helping optometric practices embrace the Web,” said Ron Hopping, OD, MPH, AOA secretary-treasurer.

Daniel Rostenne, managing director of EyeCarePro.net noted, “Most optometrists do not have the time or technical skills to build a strong practice site and the cost for a custom-built solution can be high. The ECPro Website Builder tools can be used by any practice staff regardless of technical skill. The results are professional and attractive, but more importantly are highly functional, allowing patients to pre-fill forms, book appointments online, etc., therefore allowing the practice to run in a more streamlined fashion.”

The ECPro Website Builder allows optometrists to create a practice Web site in about 30 minutes. Practitioners can choose their design, include more than 100 pages of pre-written content, take advantage of a wide selection of patient communication tools, and link to EyeCarePro.net’s technology partners.

In addition to the Website Builder core product, the company provides customer support with additional services to help promote and improve practice sites once they are created with Search Engine Optimization (SEO) and also offers other marketing services.

In addition, EyeCarePro.Net recently announced a partnership with Eyemaginations which will enable Eyemagination’s “3D-Eye Online” graphics to EyeCare Pro customers. Practitioners can choose their design, include more than 100 pages of pre-existing written content, can take advantage of a wide selection of patient communication tools and now can link to its newest technology partner, Eyemaginations, a leader in patient education and marketing software for eyecare practices.

Eyemaginations’ national sales manager Tony Ingenito added, “We feel that this partnership provides an optometric practice with all the tools they need to get a highly functional, visually pleasing Web site up quickly and by incorporating the 3D-Eye Office presentations, it adds that much more impact to the practice’s Web site. Today, it is more important than ever for an eyecare practice to have a Web site that will not only attract new customers but provides educational material for existing patients to see, hear and learn from.”