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Posted on Thursday, July 2, 2015 - 14:30 by NancyRausman

Has Your Mobile Traffic Dropped Lately? This Could be Why

Something is brewing over at Google. They are keeping their lips shut tight so there isn’t a lot of information available right now, but it seems as though they are testing out a bunch of changes with their local rankings, specifically how the local search results are appearing on mobile devices. 

We have noticed changes in how the search results appear for local businesses on mobile as well as some traffic fluctuation for a number of our clients.  Firstly, we have seen instances where Google has reduced the number of results shown on the first page of a local mobile search from 5 to 2-3 results. This could reduce the amount of visitors to sites in the 3-5 spots that are now relocated to page two of the search results. 

Secondly, we have noticed that in some cases Google has listed a Practice’s Google My Business Page in the results with no link to the actual Practice website. That means patients on mobile devices may be coming to you directly from your Google My Business page and not through your website. Ultimately, as long as your business page is up to date this shouldn’t affect conversions since the users are being brought to your Practice’s online property and contact information, however it will look like a drop in visitors on your website analytics. 

If you see a drop in website visitors, what should you do?

We have to wait it out to see what Google decides to do but in the meantime, it’s a good idea to ensure your Google Business Listing is up to par and to continue to make efforts to improve your ranking on mobile search as usual. You can see traffic that is going to your Google My Business page in your Google My Business dashboard. Scroll down to the middle of the page in your dashboard and click on the Insights button. That will show you traffic that may not be making it to your website. You will only see this if your Google My Business page has been phone or post-card verified.

 

Need some help with your Google My Business Page and mobile search? Our expert SEO team is here to help. Contact Daniel at Daniel@eyecarepro.net or phone (412)532-6542.

Posted on Thursday, July 2, 2015 - 11:27 by admin

Doing "well" isn't enough anymore; the local marketplace is more competitive than ever. As your competition grows your online marketing strategy has to continually adapt to get ahead and stay ahead. ODMetro takes the offensive in helping your Practice to get on top and continuously outperform your local competitors in the search engines. Learn more about ODMetro here

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Posted on Thursday, June 25, 2015 - 03:52 by NancyRausman

As much as we speak to Practices about verifying all their business listings out there, it often seems to be a task that is put on their back burner and rarely completed. What these well-meaning ODs don’t understand is that claiming your businesses' online listings is an essential part of establishing and controlling your online presence.

Claiming and verifying an online business listing is critical for a few reasons. 

Why claim your business listings?

Each time you claim and verify a business listing, you create a ‘citation’ for your practice. This is Google speak for ‘a mention of your business name and address on a webpage’. This is not the same as a link; it’s a mere mention of your business name and address. A citation can come from a variety of sources such as a local business directory (Google, Yelp, Craigslist), online yellow pages, or a local chamber of commerce.

Citations are key components to SEO as they are an integral part of the ranking algorithms used by Google and Bing. Citations help the search engines by adding a degree of authenticity to the information you have provided on your website, allowing them to better understand and categorize your business. Therefore, the more citations your practice has from well-established and trusted portals the greater the impact on your online visibility and rankings on the search engines.

The more online listings that are claimed and verified, the better it is for SEO.

Do you know what your practice looks like online?

If the answer to that question is “I don’t know”, I would be worried. Your Practice is listed on a number of business portals whether you know it or not and you want to be sure that the information is accurate. Further, patients and customers will leave reviews of your business, good and bad, and that discussion can either go on with you or without you. The only way to take control of your listings and make sure they represent your Practice the way you want them to, is by verifying your business with each listing, then editing the list to match your business. You may not be able to eliminate negative reviews, but you can respond to them and show potential patients that your customers’ opinions are important to you.

Yes, claiming your Practice on the many business indexes that exist can take time and requires a bit of patience, but it is worth the trouble. If you want to limit it to the most important sites, here is a good list of places to start:

Top 10 List of Citations (in order of importance):

  • Google
  • Yahoo
  • Bing
  • Yelp
  • Express Update
  • Acxiom
  • Localeze
  • Foursquare
  • YP
  • Citygrid

If you are an EyeCarePro ODLingo or ODLite client, or you’re paying for online marketing services, most of the work is likely already done for you. You just have to take the final steps to follow through with the verification instructions you are sent. In our next digital tip, we will discuss more about the process of actually verifying citations to make sure your efforts are making the biggest impact possible.

Still can’t make this a priority? We are here to help. Contact Daniel at Daniel@eyecarepro.net or phone (412) 532-6542

 

Posted on Thursday, June 11, 2015 - 17:38 by admin

Drive more traffic to your site, attract the patients you are seeking, grow your sales and build your SEO. With ODPPC you will get customized landing pages, targeted ads and remarketing tools to continuously attract and drive new patients. Find out more about ODPPC here.

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Posted on Thursday, June 11, 2015 - 02:56 by NancyRausman

5 Lessons to Protect Your Practice from Losing its Domain Name

A critical oversight by one of our clients nearly cost them their website domain. Don’t let this happen to you. Here is the story of what happened and five important lessons your practice can learn from it...
 
This Practice contacted us after as soon as their domain, website and email were all down. After some investigation, our Support Team determined what had happened...and it was not pretty. It turned out that the Practice had registered their domain two years earlier with GoDaddy under the email address of an employee who no longer works at the Practice. When the domain came up for renewal, GoDaddy sent expiry notices to the email address they had on file, but since the email hadn’t been forwarded to anybody else, they never received the notices. The domain expired and after 30 days, the domain was offered to the public for sale.
 
Now here is where this situation turned unpleasant. There are unscrupulous companies that troll for recently expired domain names that they purchase. This particular company then forwarded the domain to a landing page with distinctly inappropriate content designed to ensure that the Practice would really want to buy the domain back … and then they inflated the cost of the domain, a lot.
 
With our Support Team’s help, the Practice applied to purchase the domain back through a buy-back program facilitated through GoDaddy for which they negotiate a price for the domain and also retain a service commission.
 
Our Support Team worked with the Practice to start the buy-back process and helped them to update all the settings at GoDaddy to ensure that the contact information was correct. We also activated a feature that requires GoDaddy to call the office when a renewal is not completed successfully. Ultimately, the Practice was able to purchase their domain back but at a very high cost.
 
According to Sue Quinn, EyeCarePro’s customer support manager, “Often clients come to us with complicated domain and website arrangements that put them in a bind. Part of our mission is to educate clients about potential issues so they can be informed and prevent such situations from causing a lot of aggravation and financial loss.”
 
We've also seen cases where Practices hire a small company or a one-person show, and that company registers the domain. When the Practice parts ways with the small company or the company goes bust, the Practice can't get its domain back, either because it's being held hostage, or because nobody responds to email anymore. It's very hard to manage such a situation.
 
5 invaluable lessons that can help you protect your domain name:

1.  When you register your domain name, use the Practice owner's email address.

2.  Forward the email of anyone who leaves to somebody else who is still there.

3.  Don't let staff use personal email addresses that you can't have access to after they leave. 

4.  Make sure the Practice owner or a reputable company manages your domain.

5.  Activate the feature that requires GoDaddy or your domain registrar, to call your office when a renewal is not completed successfully.

Your domain name is an incredibly valuable asset to your Practice and deserves a few minutes of your attention to make sure your domain is safe, and in good hands. Do you know the status of your domain? It’s worth having a look. We are here to help. Contact Daniel at Daniel@eyecarepro.net or phone (412) 532-6542

 

This entry was posted in webinar and tagged Optometry website, url, domain name

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Daniel Rostenne Daniel Rostenne is a leader in the online optometric community and has made a career of creating and promoting effective web sites for optometric practices. He is a COPE educator, editor of Optometry Web, a regular speaker at eyecare events & conferences and has been widely published in Optometric e-zines. Daniel is an expert in Search Engine Optimization and Social Media Optimization, in particular as it relates to best practices for Optometrists. You can sometimes find Daniel daydreaming on Google+.

Contact Daniel: 866-886-4442 or danielr@eyecarepro.net

Nancy Rausman Nancy Rausman is the managing editor of the EyeCarePro blog and Optometry Web Newsletter. She is responsible for providing ECPs with educational content that helps them advance their practices through technology, management strategies and digital marketing.

Contact Nancy:nancy@eyecarepro.net