By now you know that the recent changes to Google’s local search algorithms make it essential for your optometry practice to have both an optimized website and an optimized Google Places listing. As in previous blog posts we have covered many ways to optimize your optometry practice website, now we will share some basic guidelines, provided by Google itself, on how to optimize your practice’s business listing on Google Places.
- Business Name: Your business should be represented exactly as it appears in the offline world and on your website. Do not attempt to add keywords or marketing taglines into your business name.
- Business Location: Use a precise, accurate address where the business physically exists. No P.O. Box addresses are allowed. Practices that operate in a service area as opposed to a single location should create one listing for their actual address and then create a separate category for areas serviced.
- Website & Phone: Provide a phone number that connects directly to your business location and a website that represents your individual business location.
- Categories: Provide at least one category from the suggestions provided by Google. Only one category is permitted per entry field and should be specific yet brief.
- Custom Attributes & Description: Use the description and custom attribute field to include additional information about your practice such as services and products, specialties or education.
While these guidelines provide a brief overview of how to get started on creating a quality listing, like any search engine optimization effort, there is always more to know. This is why Eyecarepro is now offering a Google Local Optimization package to assist our clients in creating the best possible online local presence for their optometry practice. Contact us today for details.
