Monthly Archives: December 2010

Google Analytics – Part 1 Setup

Posted on December 31, 2010 by Daniel Rostenne
Posted in Google, Tips, Video | Tagged , , , , , , , , | Leave a comment

The Keys to Optometry Keywords

Posted on December 30, 2010 by Daniel Rostenne

In our last post, we discussed the importance of including keywords in your optometry website content in order to tell Google (and other search engines) what your site is about. Now we will provide some guidance on how to choose … Continue reading →

Posted in Google, Keywords, SEO, Tips, Website Content | Tagged , , , , , , , , , , , , , | Leave a comment

Why Isn’t My Optometry Site Appearing on Google?

Posted on December 26, 2010 by Daniel Rostenne

At Eyecarepro we often receive calls from optometrists expressing surprise that their practice site isn’t appearing on a Google search. The first question we ask is always, “Do you have the word Optometrist on your home page?” You’d be surprised … Continue reading →

Posted in Google, Keywords, SEO, Tips, Website Content | Tagged , , , , , , , , , , , , , , , , | Leave a comment

‘Tis the Season to Promote Your Optometry Practice

Posted on December 23, 2010 by Daniel Rostenne

The holiday season is the perfect time for your optometry practice to promote seasonal sales and attract new clients. Everyone else is offering discounts during this prime time of consumerism and the customers are out there looking to buy gifts … Continue reading →

Posted in Facebook, Google Places, Marketing, Social Media, Tips | Tagged , , , , , , , , , , , , , , | Leave a comment

Optometrists Join the Foursquare Fun

Posted on December 12, 2010 by Daniel Rostenne

As an optometrist, you may not have considered how a mobile game can bring you business, but Foursquare is one that can. Foursquare is an interactive mobile game which encourages people to explore their neighborhoods and then rewards them for … Continue reading →

Posted in Marketing, Social Media | Tagged , , , , , , , , | Leave a comment

Optometrists Connect with Consumers through Yelp

Posted on December 9, 2010 by Daniel Rostenne

According to their site statistics, as of August 2010, over 38 million people had visited Yelp within the prior 30 days. Yelp is an online business locator and review directory that offers local search features and extensive user reviews to … Continue reading →

Posted in Marketing, Social Media, Web tools | Tagged , , , , , , , , , | Leave a comment

The Importance of Local Business Directories for Your Optometry Practice

Posted on December 2, 2010 by Daniel Rostenne

Now that Google has incorporated Google Places listings into local search results, SEO for your optometry practice has changed. No longer is an optimized website enough.  As mentioned in our last blog post, if you want your practice to maintain … Continue reading →

Posted in Google, Google Places, SEO, Tips | Tagged , , , , , , , , , , , , , | Leave a comment