Monthly Archives: January 2011

An Optometrist’s SEO Dictionary

Posted on January 30, 2011 by Daniel Rostenne

As an optometrist, you are familiar with technical terminology; however, how fluent are you in SEO language? Here we provide brief definitions of some technical terms you may come across in the field of Search Engine Marketing and Optimization. This … Continue reading →

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Google Analytics – A Must for your Optometry Site

Posted on January 27, 2011 by Daniel Rostenne

If you aren’t already using Google Analytics or a similar tool to track your optometry website traffic, you should be. While the free online tool does offer quite an extensive platform for professionals, it is designed to be user-friendly and … Continue reading →

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Improve Your Optometry Site SEO with Meta Tags

Posted on January 20, 2011 by Daniel Rostenne

As an eye doctor, Meta tags might be one of those technical web development terms that you steer clear of, but it is important for you to know how Meta tags can help your communication with Google and therefore your … Continue reading →

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Selecting the Right Optometry Keywords: SEO Trends

Posted on January 16, 2011 by Daniel Rostenne

Our last few Optometry website SEO blogs focused on how to determine the best keywords for your eye care practice website.  Now that you have the specific words you think potential customers will use to find you, it’s time to … Continue reading →

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Customize Your Keywords – Optometry Services

Posted on January 13, 2011 by Daniel Rostenne

Many customers searching online for an eye doctor are seeking a particular eye care service or treatment. Therefore, another category of keywords that is valuable to include on your optometry site would be your areas of optometric specialty and eye … Continue reading →

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Who is Your Optometric Practice Serving?

Posted on January 9, 2011 by Daniel Rostenne

An eye doctor is a local business owner, and as such it is imperative to include regional keywords on any eye care practice website. A user searching for an optometrist will always indicate a location or region in his search … Continue reading →

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Leave the Online Eyewear Sales to the Online Sales Professionals

Posted on January 6, 2011 by Daniel Rostenne

Our past few optometry web blogs have focused on determining and using the proper keywords to optimize the content on your site. Again, if you know your customers are looking for an “eye doctor”, an “eye exam” or an “optometry … Continue reading →

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