Many customers searching online for an eye doctor are seeking a particular eye care service or treatment. Therefore, another category of keywords that is valuable to include on your optometry site would be your areas of optometric specialty and eye care expertise. You can make a list of terms that includes the conditions, treatments and services your eye care practice offers and then create key terms to be used throughout your site.
It’s important to remember to keep it simple, using terms that your optometry patients would know and search for. Common language should be used whenever possible, either in combination with or instead of professional optometric terminology. For example, users may do a search for “laser eye surgery” not necessarily “LASIK” or “pink eye” rather than “conjunctivitis”. If you know that none of your patients will be searching for the term “Amblyopia,” it’s best to consider including or substituting the lay terminology, “lazy eye” that patients are familiar with.
In addition to adding specialty keywords throughout your page content, such as in a list of treatments and services offered, you want to make sure that these terms are included in page titles and meta tags whenever possible. You may also want to consider creating specialized pages on your site for particular areas of expertise that you would like to emphasize and draw attention to.