Since late October, Google has been calculating search engine rankings by considering the SEO power of both your web site and your Google Place Page. In our next two blog posts, we will give you the Top 5 Tips to improving each of these important SEO factors.
Top 5 Web Site SEO Tips
In the SEO world you often hear, “Content is King.” The importance of frequently using carefully selected keywords in clear, legible text can not be overstated. Many experts say a site rich in content is one of the most essential elements to SEO success and therefore the more relevant content you have, the better your chances will be of obtaining a high ranking.
2) Page Titles and Headings
Page titles, subtitles and content headings are primary indicators that show the search engines what your page is about and how to properly index it. Therefore it is crucial that these texts are optimized with the proper keywords.
3) Inbound Links
External links to your site, particularly from sites related to your industry, are a prime ranking factor for Google. Acquire as many quality inbound links to your site as possible. The more relevant they are – the better.
4) Regularly Updated Relevant Content
Frequent site updates show the search engines you care about your site, boosting their confidence in it and therefore boosting your rankings. Blogs or news sections built into the site are a great way to continually add relevant content.
5) Site Map
Make sure your website has a site map with internal links. This not only contributes to internal linking on your site but helps Google and users alike navigate your site easily and understand what it is about.
There you have it. The Top 5 Website SEO Tips for increasing your ranking on Google. Stay tuned for our next post – the Top 5 Google Place Page SEO Tips.
If you have questions about any of the tips listed above, feel free to contact our SEO team to learn more about how SEO can help your business. Visit our website at www.eyecarepro.net, email me at email@example.com, or call us at 412-532-6542.