Monthly Archives: July 2011

Twitter 101 for Optometrists: Part 3– Common Twitter Abbreviations

Posted on July 28, 2011 by Daniel Rostenne

Today we will be concluding our Twitter 101 for Optometrists series with a rundown of some of the most commonly used abbreviations. We will be giving over some tips to help you “talk the talk”, presenting some common abbreviations that … Continue reading →

Posted in Social Media, Twitter | Tagged , , , , , , | Leave a comment

Twitter 101 for Optometrists: Part 2– Three Essential Twitter Symbols

Posted on July 24, 2011 by Daniel Rostenne

If you read our last post –our first course in Twitter 101 for optometrists – you are on your way to learning how to use Twitter to grow your optometry practice.  Now that you are familiar with some general terminology, … Continue reading →

Posted in Social Media, Twitter | Tagged , , , , , , , , , , | Leave a comment

Twitter 101 for Optometrists: Part 1 – Basic Twitter Vocabulary

Posted on July 21, 2011 by Daniel Rostenne

It only takes newbie Twitter users a few short moments to realize they have entered a new world with a (perhaps daunting?) new language.  Sentences read like some sort of code, scattered with seemingly random symbols and incongruent letters. Even … Continue reading →

Posted in Social Media, Twitter | Tagged , , , , , | Leave a comment

Calling All Docs: Have you done a Groupon Deal?

Posted on July 17, 2011 by Daniel Rostenne

In putting together data for an upcoming webinar, we are giving you the opportunity to share your experiences (and maybe even get a mention!).  We are looking for some case studies from O.D’s that have done a deal on Groupon … Continue reading →

Posted in Groupon, Marketing | Tagged , , , , , | Leave a comment

Is it Too Soon to Go Google+ with Your Optometry Practice?

Posted on July 14, 2011 by Daniel Rostenne

Is Facebook founder, Mark Zuckerberg, shaking in his boots since the much anticipated Google+ began making waves in the social media world? Users are saying that Google+ has many improvements over its’ social networking competitor, Facebook, but only time will … Continue reading →

Posted in Facebook, Google, Google+, Social Media | Tagged , , , , , , | Leave a comment

Optometry Blogging Done Right – Part 3: The Eye Information Blog

Posted on July 10, 2011 by Daniel Rostenne

If you are looking to start a blog to share your medical knowledge and establish yourself as an expert, Dr. Alan Glazier’s blog is a great model.  Dr. Glazier, an optometrist with a thriving practice and an SEO expert in … Continue reading →

Posted in Blogging, Marketing, SEO | Tagged , , , , , , , , | Leave a comment

Optometry Blogging Done Right – Part 2: Eye Spy a GREAT Blog!

Posted on July 7, 2011 by Daniel Rostenne

Eye Spy Optical of Chicago’s blog, Eye Spy With My Little Eye, is a great example of a blog that succeeds in creating a rapport between a business and it’s customers. Their customer of the week features a patron that … Continue reading →

Posted in Blogging, Marketing, SEO | Tagged , , , , , , , , | Leave a comment

Optometry Blogging Done Right – Part I: 8 Easy Tips for Great Blogging

Posted on July 3, 2011 by Daniel Rostenne

Blogging is the best way to keep your practice web site fresh with updated relevant content- a strong ranking factor for staying on top of the search engines.  An effective blog can also increase your exposure and promote your expertise … Continue reading →

Posted in Blogging, Marketing, SEO | Tagged , , , , , , , | Leave a comment

June ‘March’es Forward

Posted on July 1, 2011 by Daniel Rostenne

Goodbye June, hello March?  June metrics shot up, erasing April and May’s losses and bringing most traffic metrics back up to March levels.  Across the board, traffic quantity and quality increased significantly in the 250 sites measured.  Spring is over, … Continue reading →

Posted in Monthly SEO update, SEO | Tagged , , , , , | Leave a comment