Is it a good idea to create a Google+ Business Page for your practice? According to bestselling author, Chris Brogan – absolutely. Chris has actually written an entire book about how Google+ will make an impact on social media and online marketing for businesses called Google+ for Business: How Google’s Social Network Changes Everything.

In a recent interview with Mashable editors, Brogan explains how Google has some clear advantages over other social media platforms such as Facebok and Twitter. “Google+ has an obvious advantage in search results, presents unique opportunities for brands and is backed by deep pockets, he argues. And all of these factors make it a social media platform that will stick around in a big way.”

In the article Brogan gives a glimpse of some of the major arguments that he details in the book, along with some insight on how businesses are effectively using Google+ in ways that are unique to the newest social platform.

Want to hear more? Here is the article posted last week in Mashable.

And if after reading the article in full, you are swayed to create a G+ page, check out our post about Setting Up Your Practice’s Google+ Page