Has Your Mobile Traffic Dropped Lately? This Could be Why
Something is brewing over at Google. They are keeping their lips shut tight so there isn’t a lot of information available right now, but it seems as though they are testing out a bunch of changes with their local rankings, specifically how the local search results are appearing on mobile devices.
We have noticed changes in how the search results appear for local businesses on mobile as well as some traffic fluctuation for a number of our clients. Firstly, we have seen instances where Google has reduced the number of results shown on the first page of a local mobile search from 5 to 2-3 results. This could reduce the amount of visitors to sites in the 3-5 spots that are now relocated to page two of the search results.
Secondly, we have noticed that in some cases Google has listed a Practice’s Google My Business Page in the results with no link to the actual Practice website. That means patients on mobile devices may be coming to you directly from your Google My Business page and not through your website. Ultimately, as long as your business page is up to date this shouldn’t affect conversions since the users are being brought to your Practice’s online property and contact information, however it will look like a drop in visitors on your website analytics.
If you see a drop in website visitors, what should you do?
We have to wait it out to see what Google decides to do but in the meantime, it’s a good idea to ensure your Google Business Listing is up to par and to continue to make efforts to improve your ranking on mobile search as usual. You can see traffic that is going to your Google My Business page in your Google My Business dashboard. Scroll down to the middle of the page in your dashboard and click on the Insights button. That will show you traffic that may not be making it to your website. You will only see this if your Google My Business page has been phone or post-card verified.
Need some help with your Google My Business Page and mobile search? Our expert SEO team is here to help. Contact Daniel at Daniel@eyecarepro.net or phone (412)532-6542.