Author Archives: Daniel Rostenne

What’s Up with Apps: How Useful Are Mobile Apps for ODs?

Last week we posted an article about the mobile revolution, including a study that reported on the current trend that smartphones and tablets are quickly replacing PC’s for digital reign.  As noted in the post, the most relevant aspect of … Continue reading

Posted in Mobile | Tagged , , , , , | Leave a comment

Is Your Optometry Practice Being Left in the Dust?

Whether your optometry practice has a hometown, mom and pop feel or you are positioned for the urban, trendy scene, you need to be aware of the wave of change happening in the consumer world.  The pace of the digital … Continue reading

Posted in Mobile | Tagged , , , , , , | Leave a comment

Introducing EyeCarePro’s Million Dollar Giveaway Webinar Series: Learn and Earn!

Over the coming months, EyeCarePro will be hosting a five-part series of webinars on Internet Marketing, each featuring a noted speaker and designed to inform and educate participants on matters relevant to ODs. Here’s the kicker:  In addition to gaining … Continue reading

Posted in EyeCarePro News, Webinar | Tagged , , , , , , | Leave a comment

Happy Foursquare Day (4sqDay)! A Shout Out to Dr. Nate Bonilla-Warford

Two years ago, on April 16th, 2012, history was made. The first global social media holiday, Foursquare Day, was observed in hundreds of cities around the world, coined by none other than our friend and colleague, Dr. Nate Bonilla-Warford. Dr. … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Google Levels the Playing Field, Announces “Over-optimization” Penalty

Google’s Matt Cutts recently announced that the search engine giant is working on a new search ranking penalty for websites that are “over-optimized” or “overly-SEO’ed,” in order to “level the playing field”. In an informational panel session at an SEO … Continue reading

Posted in Google | Tagged , , | Leave a comment

Facebook’s Facelift: How Timeline Affects Your Optometry Page

On March 30th, all Facebook Business Pages will be upgraded to the “Timeline” format which was first introduced last year to replace the standard wall on personal profiles. This will result in some big changes to your brand page as … Continue reading

Posted in Facebook | Tagged , , , , | Leave a comment

EyeCarePro in the Vision News!

Check out EyeCarePro’s mention in Vision Monday’s Click Newsletter, featuring our new product ODLingo! A special thanks to Drs. Tommy Lim and Eric White for their support!

Posted in EyeCarePro News | Leave a comment

How to Get More Visitors “Hanging Out” on Your Website

With all the work we put into our online presence, our success all comes down to engagement and ensuring users “stick” around on our websites and social media pages long enough to convert into customers. For an optometry site, the … Continue reading

Posted in Social Media | Tagged , , , , , , , , | Leave a comment

Eyecarepro Hits Atlanta at SECO

Eyecarepro’s, co-director of business development, Jason Daniels spent last week schmoozing it up with the industry’s greatest at SECO International in sunny Atlanta. With more than 8,000 attendees from across the spectrum of the eye care industry, Jason reunited with some … Continue reading

Posted in Event Photos | Tagged , , , , | Leave a comment

EyeCarePro Featured on Dr. Hom’s #Tips4EyeDocs Blog

Eyecarepro’s very own, Jason Daniels was recently interviewed by Dr. Richard Hom for a feature on EyeCarePro in his fantastic eye care blog, #Tips4EyeDocs.  If you haven’t yet seen Dr. Hom’s blog, you are missing out on some great tips … Continue reading

Posted in Blogging | Tagged , , , | Leave a comment