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- The Cup of Coffee to Your Facebook Fatigue: Creative Post Ideas
- Optometric Branding: What is Unique About your Practice?
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- To Start a Practice or Not to Start a Practice, That is the Question
- The Newest Face of COPE: CEing is Believing 2013
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Author Archives: Daniel Rostenne
The Cup of Coffee to Your Facebook Fatigue: Creative Post Ideas
Guest post by Rachel Taylor of DemandForce You have a Facebook page for your Practice…now what? If you are stuck trying to decide what to share or are simply sick of the same old boring posts that don’t differentiate your … Continue reading
Posted in Facebook
Tagged DemandForce, Facebook Page, Facebook tips, Google+ Pages, Social Media, Social Media Optimization
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Optometric Branding: What is Unique About your Practice?
“Why Should I Choose Your Practice?” If a potential customer called your office and asked you that question, would you be able to answer? Would your staff? If not, it’s time to stop and figure out what defines your Practice … Continue reading
To Start a Practice or Not to Start a Practice, That is the Question
By Guest Author, Dr. Claudia Montana-Collins Whether you are in your last year of optometry school, or already practicing, opening your own optometry practice may be on your mind. Graduating from Optometry School can incite a mix of emotions. You … Continue reading
The Newest Face of COPE: CEing is Believing 2013
As we all know, clinical education requirements are a necessary part of being an optometrist – well, any medical professional for that matter – and for good cause. Continued education ensures that practitioners keep up-to-date on the newest techniques and … Continue reading
Practical Website Content Ideas for the Busy Optometrist
Contributed by Taylor Jones, Account Manager Last month, in The Ultimate Optometry Website Checklist, we discussed the key components for developing a great, engaging Optometry website which includes special attention to design, content, and functionality. Today, we’ll take a closer … Continue reading
3 New Things You Have to Know About Facebook
It’s all too familiar. You wake up one morning to check in to Facebook and BAM! everything is different. Suddenly your chat bar is on the other side of the page, you can’t find your events listings and you’re not … Continue reading
Posted in Facebook
Tagged Facebook Cover images, Facebook Page, Facebook tips, Mobile Marketing, SMO, Social Media Optimization
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The Ultimate Optometry Website Checklist
By now, we all know that as an optometrist in the digital age you have to have a great website. Like your physical office, the look, feel and service provided by your virtual office represents who you are and what … Continue reading
Instagram For Your Practice: Leveraging Today’s Social Media
Instagram is a rapidly growing form of social media that allows you to take photos, edit them, and share them with friends — all within a single smartphone app. You may be using it in your personal life, but it’s … Continue reading
Does Your Optometry Practice Need a Mobile Site?
If you look at your optometry website analytics, chances are you’ll see that the amount of traffic you are getting from mobile users has increased over the last year or two. Between 1 and 4 and 1 in 5 visitors … Continue reading
Posted in Mobile
Tagged Android, iPad, iPads, iPhone, Mobile apps, mobile site, Mobile websites, optometry website, smartphones, Tablets
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