Category Archives: Keywords

SEO Basics in Review

Posted on August 28, 2011 by Daniel Rostenne

Although the search engines are always changing their algorithms – trying to stay one step ahead – there are many basic principles of search engine optimization that remain consistent over time. Ultimately, Google, Bing and Yahoo are businesses that want … Continue reading →

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Selecting the Right Optometry Keywords: SEO Trends

Posted on January 16, 2011 by Daniel Rostenne

Our last few Optometry website SEO blogs focused on how to determine the best keywords for your eye care practice website.  Now that you have the specific words you think potential customers will use to find you, it’s time to … Continue reading →

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Customize Your Keywords – Optometry Services

Posted on January 13, 2011 by Daniel Rostenne

Many customers searching online for an eye doctor are seeking a particular eye care service or treatment. Therefore, another category of keywords that is valuable to include on your optometry site would be your areas of optometric specialty and eye … Continue reading →

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Who is Your Optometric Practice Serving?

Posted on January 9, 2011 by Daniel Rostenne

An eye doctor is a local business owner, and as such it is imperative to include regional keywords on any eye care practice website. A user searching for an optometrist will always indicate a location or region in his search … Continue reading →

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Leave the Online Eyewear Sales to the Online Sales Professionals

Posted on January 6, 2011 by Daniel Rostenne

Our past few optometry web blogs have focused on determining and using the proper keywords to optimize the content on your site. Again, if you know your customers are looking for an “eye doctor”, an “eye exam” or an “optometry … Continue reading →

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The Keys to Optometry Keywords

Posted on December 30, 2010 by Daniel Rostenne

In our last post, we discussed the importance of including keywords in your optometry website content in order to tell Google (and other search engines) what your site is about. Now we will provide some guidance on how to choose … Continue reading →

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Why Isn’t My Optometry Site Appearing on Google?

Posted on December 26, 2010 by Daniel Rostenne

At Eyecarepro we often receive calls from optometrists expressing surprise that their practice site isn’t appearing on a Google search. The first question we ask is always, “Do you have the word Optometrist on your home page?” You’d be surprised … Continue reading →

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Key Points About Keywords

Posted on September 2, 2010 by Daniel Rostenne

A recent, unofficial, study performed by our own staff showed that only 3 out of every 20 optometry websites use the words “optometrist” on their home page. While these results may seem shocking, it shows that many practitioners don’t see … Continue reading →

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What Does Google Look For in a Web Page?

Posted on August 1, 2010 by Daniel Rostenne

A search engine such as Google is first and foremost looking to provide the user with the most relevant search results for their query. In order to ensure that your practice site is properly categorized and will appear when a … Continue reading →

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