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Category Archives: Marketing
Optometric Branding: What is Unique About your Practice?
“Why Should I Choose Your Practice?” If a potential customer called your office and asked you that question, would you be able to answer? Would your staff? If not, it’s time to stop and figure out what defines your Practice … Continue reading
Jason’s Optometric Musings: Creating a Lasting Impression
Today we have a special guest blog post from Jason Daniels, EyeCarePro.net’s Director of Business Development. Jason recently visited the offices of Dr. Richard Hults in Ohio and returned with a few valuable thoughts about marketing an optometry practice. Part … Continue reading
Posted in Marketing
Tagged customer service, Jason Daniels, marketing, optometry practice, patient retention, return patients
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Preparing for Holiday Season Eye Care Promotions
Halloween is over and as soon as the sugar rush dies down, people will begin to move on to plan for the next holidays – Thanksgiving (for those living in the US) and the winter vacations and holidays such as … Continue reading
Posted in Marketing
Tagged Black Friday, holiday promotions, holiday shopping, marketing, online marketing, Promotions, Thanksgiving
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Way to go, Dr. Lou!
We couldn’t resist expressing our compliments to our friend, Dr. Oliver Lou on his recent contribution to Review of Optometric Business, Reduce Perceived Wait Time with iPads (login required). In the article, Dr. Lou described how he managed to practically eliminate … Continue reading
On Facebook it’s All About Timing
If posted at the wrong time, even the most creative and engaging Facebook content is liable to be buried and missed by the majority of your target audience. A lot of Facebook strategists out there are trying to determine which … Continue reading
Posted in Facebook, Marketing, Social Media
Tagged Facebook, Facebook pages, Facebook tips, SMO, Social Media, Social Media Optimization
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What to do With a Bad Review
Are you loosing sleep at night because of a bad patient review of your optometry practice? Well don’t. The truth is that an occasional patient complaint can turn into a real blessing in disguise. Studies show that sales are actually … Continue reading
Calling All Docs: Have you done a Groupon Deal?
In putting together data for an upcoming webinar, we are giving you the opportunity to share your experiences (and maybe even get a mention!). We are looking for some case studies from O.D’s that have done a deal on Groupon … Continue reading
Posted in Groupon, Marketing
Tagged Feedback, Groupon, marketing, online marketing, optometrist, optometrists
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Optometry Blogging Done Right – Part 3: The Eye Information Blog
If you are looking to start a blog to share your medical knowledge and establish yourself as an expert, Dr. Alan Glazier’s blog is a great model. Dr. Glazier, an optometrist with a thriving practice and an SEO expert in … Continue reading
Optometry Blogging Done Right – Part 2: Eye Spy a GREAT Blog!
Eye Spy Optical of Chicago’s blog, Eye Spy With My Little Eye, is a great example of a blog that succeeds in creating a rapport between a business and it’s customers. Their customer of the week features a patron that … Continue reading
Optometry Blogging Done Right – Part I: 8 Easy Tips for Great Blogging
Blogging is the best way to keep your practice web site fresh with updated relevant content- a strong ranking factor for staying on top of the search engines. An effective blog can also increase your exposure and promote your expertise … Continue reading
Posted in Blogging, Marketing, SEO
Tagged blog, blogging, Blogging tips, online marketing, optometric practice website, optometrist, optometrists, SEO optometrists
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