Category Archives: Social Media

Happy Foursquare Day (4sqDay)! A Shout Out to Dr. Nate Bonilla-Warford

Two years ago, on April 16th, 2012, history was made. The first global social media holiday, Foursquare Day, was observed in hundreds of cities around the world, coined by none other than our friend and colleague, Dr. Nate Bonilla-Warford. Dr. … Continue reading

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Facebook’s Facelift: How Timeline Affects Your Optometry Page

On March 30th, all Facebook Business Pages will be upgraded to the “Timeline” format which was first introduced last year to replace the standard wall on personal profiles. This will result in some big changes to your brand page as … Continue reading

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How to Get More Visitors “Hanging Out” on Your Website

With all the work we put into our online presence, our success all comes down to engagement and ensuring users “stick” around on our websites and social media pages long enough to convert into customers. For an optometry site, the … Continue reading

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What’s Hap–PIN-ing on Pinterest?

If you spend any time on Facebook or Twitter, you have probably by now at least heard of Pinterest, if not yet noticed a flurry of new activity from friends creating pinboards, liking and commenting on photos, and sharing images … Continue reading

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From the SMO desk: New Facebook Metric – Are Negative Feedback Insights a Positive Addition for Optometrists?

Some Facebook page administrators are seeing a new addition to Facebook Insights as Facebook rolls out the “Negative Feedback” feature. This metric shows admins how many times users are hiding a post, reporting a post as spam or responding with … Continue reading

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Freshen up on Facebook Lingo

Whether you are just thinking of getting your practice involved in social media (and you should) or you already have an active practice page, it’s a good idea to freshen up on the basics of Facebook. To really be able … Continue reading

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All About Vision Give ECPs Another Chance to Give

Through the end of November, AllAboutVision.com will donate $5 to Optometry Giving Sight for each new “Like” of the AllAboutVision Facebook page.  Just one “Like” can provide an eye exam and glasses to one person through Optometry Giving Sight programs. Each “Like” … Continue reading

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Making Social Media Manageable

As many Facebook addicts can attest, social media can be a time drain. You log on to Facebook just to write a quick post and the next thing you know a half hour has gone by (and your post is … Continue reading

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Newest Report Shows State of Social Media

According to Nielsen’s “State of the Media: The Social Media Report – Q3 2011,” social media’s influence on Internet users and consumer behavior is on the rise. The report states that Americans spend the majority of their time online on … Continue reading

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On Facebook it’s All About Timing

If posted at the wrong time, even the most creative and engaging Facebook content is liable to be buried and missed by the majority of your target audience.  A lot of Facebook strategists out there are trying to determine which … Continue reading

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