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Category Archives: Social Media
3 New Things You Have to Know About Facebook
It’s all too familiar. You wake up one morning to check in to Facebook and BAM! everything is different. Suddenly your chat bar is on the other side of the page, you can’t find your events listings and you’re not … Continue reading
Posted in Facebook
Tagged Facebook Cover images, Facebook Page, Facebook tips, Mobile Marketing, SMO, Social Media Optimization
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Instagram For Your Practice: Leveraging Today’s Social Media
Instagram is a rapidly growing form of social media that allows you to take photos, edit them, and share them with friends — all within a single smartphone app. You may be using it in your personal life, but it’s … Continue reading
The ECP Expert: The Right Way to Engage Your Patients
From the desk of Nick Lees, ECP Account Manager Over the past decade, the way optometrists communicate with their patients has changed dramatically. Thirty years ago phone calls, post cards and even the occasional fax were the norm. Fifteen years … Continue reading
Posted in Facebook, Social Media
Tagged Facebook, Facebook mistakes, Facebook Page, Facebook tips, SMO, Social Media, Social Media Optimization
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Two Easy Rules for Facebook Posts: Fun and Media
Let’s talk about being social. You wouldn’t walk into a cocktail party and start describing your latest retinal detachment patient, would you? (Hint: the correct answer here is NO). Well, the same goes for social media. Your fans just don’t … Continue reading
Posted in Facebook, Social Media
Tagged Facebook mistakes, Facebook pages, Facebook posts, Facebook tips, Google+ Pages, Social Media tips
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Happy Foursquare Day (4sqDay)! A Shout Out to Dr. Nate Bonilla-Warford
Two years ago, on April 16th, 2012, history was made. The first global social media holiday, Foursquare Day, was observed in hundreds of cities around the world, coined by none other than our friend and colleague, Dr. Nate Bonilla-Warford. Dr. … Continue reading
Posted in Social Media
Tagged 4sqDay, Dr. Nate Bonilla-Warford, Foursquare, Foursquare Day, Social Media
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Facebook’s Facelift: How Timeline Affects Your Optometry Page
On March 30th, all Facebook Business Pages will be upgraded to the “Timeline” format which was first introduced last year to replace the standard wall on personal profiles. This will result in some big changes to your brand page as … Continue reading
Posted in Facebook
Tagged Facebook, Facebook Page, Facebook tips, Social Media Optimization, Timeline
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How to Get More Visitors “Hanging Out” on Your Website
With all the work we put into our online presence, our success all comes down to engagement and ensuring users “stick” around on our websites and social media pages long enough to convert into customers. For an optometry site, the … Continue reading
Posted in Social Media
Tagged Facebook, Google, LinkedIn, SMO, SMO tips, social logins, Social Media Optimization, Twitter, Yahoo
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What’s Hap–PIN-ing on Pinterest?
If you spend any time on Facebook or Twitter, you have probably by now at least heard of Pinterest, if not yet noticed a flurry of new activity from friends creating pinboards, liking and commenting on photos, and sharing images … Continue reading
From the SMO desk: New Facebook Metric – Are Negative Feedback Insights a Positive Addition for Optometrists?
Some Facebook page administrators are seeing a new addition to Facebook Insights as Facebook rolls out the “Negative Feedback” feature. This metric shows admins how many times users are hiding a post, reporting a post as spam or responding with … Continue reading
Posted in Facebook, Social Media
Tagged Fa, Facebook, Facebook Insights, Facebook Page, Facebook tips, Negative Feedback, SMO, SMO tips, Social Media Optimization
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Freshen up on Facebook Lingo
Whether you are just thinking of getting your practice involved in social media (and you should) or you already have an active practice page, it’s a good idea to freshen up on the basics of Facebook. To really be able … Continue reading
Posted in Facebook, Social Media
Tagged Facebook, Facebook Page, Facebook tips, Social Media, Social Media Optimization
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