I know, we don’t really talk much about Bing – Microsoft’s oft-overlooked search engine. BUT last month Bing announced the release of the Connected Pages feature in Bing webmaster tools, which is quite exciting. After feelings of abandonment many web masters and SEO experts experienced from Google’s move to conceal keyword referral data (which means you can no longer see which keywords are driving traffic to a website), Bing is not only reassuring us that they are still here to provide us with that data, they are also giving us even MORE insight into the origins of our traffic.
In addition to website referral information, Connected Pages allows users to claim their official social media pages and connect them to the account as well, giving them the ability to see a truly global picture of their online presence. Bing’s webmaster tools allow users to see SEO and traffic reports, link data which shows which sites are linking to your website (which now includes social media pages), ranking information, keyword traffic data and more. Now you can see which keywords are sending traffic to your Practice Facebook page and who is linking to your Twitter profile or your YouTube channel.
Here is how it works.
You can connect social media pages to your website analytics as long as they contain a link that points back to your verified website. For more details see this post on the Bing webmaster blog.
As of now, you can connect the following pages to your website:
· Windows Store
· Google Play
· Apple Store
· Windows Phone Store
Once you connect the page, it will start producing data within 72 hours. Just remember, as great as this sounds the referral data is only relevant for searches performed using the Bing search engine, which unfortunately is not nearly as influential as Google at the moment. In the meantime, Bing is certainly doing a good job of winning over some fans by providing some valuable information where Google has left them in the dark.