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Tag Archives: Google
Is My SEO Strategy Working? How to Analyze your Practice’s SEO Traffic Report
You can’t assess your optometry practice website’s SEO success in a vacuum. Just as the progress of diabetic retinopathy is assessed in comparison to prior screenings, to really understand how your practice website is faring you must compare your monthly … Continue reading
Posted in Website analytics
Tagged bounce rate, Google, Google Analytics, SEO, SEO optometrist, seo optometry practice
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Unique Content Ideas for a Busy Optometrist
We all know that content is a key SEO factor in establishing rank in the search engines, and that to have an impact it should be unique, engaging and abundant. While large companies may have a marketing team devoted to … Continue reading
Posted in SEO
Tagged Facebook, Google, search engine optimization, seo content, SEO optometric practice, Website content
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How to Get More Visitors “Hanging Out” on Your Website
With all the work we put into our online presence, our success all comes down to engagement and ensuring users “stick” around on our websites and social media pages long enough to convert into customers. For an optometry site, the … Continue reading
Posted in Social Media
Tagged Facebook, Google, LinkedIn, SMO, SMO tips, social logins, Social Media Optimization, Twitter, Yahoo
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Big News at Google: Search Plus Your World
Although it has been moving in this direction for quite some time, Google search is getting more personal as their most recent format update, “Search Plus Your World” takes a bigger plunge into personalized results than ever before. When logged … Continue reading
Posted in Google, SEO
Tagged Google, Google plus, Google Plus Page, Google Search Plus Your World, Google+ Page, Personalized Search, SEO, Social Search
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Will Google+ Change Your Business?
Is it a good idea to create a Google+ Business Page for your practice? According to bestselling author, Chris Brogan – absolutely. Chris has actually written an entire book about how Google+ will make an impact on social media and … Continue reading
Posted in Google+
Tagged Facebook, Google, Google plus, Google Plus Page, Google+ Pages, Social Media, Social Media Optimization
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SEO Talk: The Art of Local Search
Small local business owners need to market themselves on the web in a much different way than international businesses do. Your optometry practice is a local business, and as such, you want to target local Internet users when it comes … Continue reading
Setting Up Your Practice’s Google+ Page
If you already have a Facebook page for your practice it should be pretty easy to set up your Google+ business page, although there are a few things you need to know before getting started. First Things First The first … Continue reading
Posted in Google+
Tagged Facebook, Facebook Page, G+, Google, Google plus, Google Plus Page, Google Plus Pages, Google+ Page, Google+ Pages, howto, Social Media, Social Media Optimization
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They’re Here! Google + Pages Have Arrived
A few months ago we announced the launch of Google+ along with the caveat that at the time – Google was not allowing businesses, brands and all non-person entities to create profiles. We relayed their promise that that time would … Continue reading
Posted in Google+
Tagged Facebook Page, Facebook pages, G+, Google, Google plus, Google Plus Page, Google Plus Pages, Google+ Page, Google+ Pages, SMO, SMO tips, Social Media Optimization
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Google’s Matt Cutts: SEO is NOT Spam!
Matt Cutts, head of Google’s Webspam team, made a video statement last week to officially dispel the misconception that Google considers SEO to be spam. On the contrary, Cutts says that SEO can be a great way to improve the … Continue reading
Posted in Google, SEO
Tagged Google, Matt Cutts, search engine optimization, SEO, SEO terms, SEO update, spam
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SEO Basics in Review
Although the search engines are always changing their algorithms – trying to stay one step ahead – there are many basic principles of search engine optimization that remain consistent over time. Ultimately, Google, Bing and Yahoo are businesses that want … Continue reading
Posted in Google, Keywords, Offline SEO, SEO, Tips, Website Content, Websites
Tagged Google, keywords, link building, linking, SEO, SEO terms, SEO tips, Website content
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