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Posted on Tuesday, December 16, 2014 - 13:51 by admin
SiB2015 Virtual Conference provides ODs and their staff with convenient access to the information they need to turn changes into an opportunity to improve their Practice! Stay out of the cold and heat up your brain power January 28th and 29th at SiB2015. Soak in the latest educational content from optometry’s brightest educators and thought leaders and watch informational videos in the new vendor theater. SiB offers education for the entire staff. ODs can attend any of 10 COPE CE courses, and another 10 non-COPE courses. Engage in live conversation over topics like: Building your Two Million Dollar Practice, Retail Strategies, Collagen Cross Linking and more. Go to www.SiB2015.com to learn more.
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Posted on Tuesday, December 16, 2014 - 12:11 by admin

December 17th, 2014 at 7:00 pm EST
What does it really take to have great online presence? This webinar will outline the 4 key components Practices will need to have in place in 2015. Webinar participants will get information, online tools and resources they need to start planning and developing an online strategy for their Practice. They'll come away with a better understanding of the importance of having a quality web presence and how to excel using these components. Register Here

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Posted on Thursday, December 11, 2014 - 05:16 by NancyRausman

The holiday season is a time for big spending, and with a little strategy, your Practice can get more than its fair share of it. Here are 6 quick marketing ideas that can boost your Holiday Season revenue even more.
 

  • FaceBook Ads

Now is the time to consider spending $100 on Facebook ads. The Holiday Season is indeed a social one and 'sharing is caring'. Consider a Facebook ad that attracts your community to your Facebook page and encourages fans to engage and share your content.  Practice awareness leads to more appointments, which in turn leads to more sales.
 

  • College Students

Holiday time is about family time and that means students come home for college breaks to reunite with friends and family. Most universities have at least a few weeks off around the New Year, allowing students time to schedule a yearly eye exam and update their wardrobe with a new pair of specs or a refill on contact lenses. If college students are part of your clientele, run a student promotion through January such as a discount on frames or lenses or a relevant giveaway with a purchase.
 

  • Gift Givers

While it may be hard to pick out a pair of prescription glasses for a loved one, sunglasses and frame accessories are great for gifts. Reach out to existing patients and suggest the idea along with a free gift or discount. Consider giving an accessory as a free gift with a frame purchase or offer a holiday discount on sunglasses.
 

  • Vacationers

Since the holiday season is vacation season, take advantage of this theme by making special lifestyle displays just for sport frames for the slopes or beach, and market the lenses that go along with them. Promote these items as a must-have for your patients holiday packing list.
 

  • Flex Spending Account Users

This one's a gimme!  With the end of the year quickly approaching, remind your patients how they can spend those last minute flex dollars before they expire! You can download a free FSA email, flyer and counter card for your Practice here.
 

  • Reach Out

Take the time to identify long lost patients that haven't visited in a couple of years and reach out to them by sending them an email or postcard or giving them a call. Offer a holiday discount if they come in before mid-January. 'Tis the season', after all!
 
Looking for more ways to get ahead during the holidays? Our creative marketing teams have lots of ideas. Contact Daniel at Daniel@eyecarepro.net or phone (412) 532-6542.

Posted on Thursday, December 11, 2014 - 05:14 by NancyRausman

The holiday season is a time for big spending, and with a little strategy, your Practice can get more than its fair share of it. Here are 6 quick marketing ideas that can boost your Holiday Season revenue even more.
 

  • FaceBook Ads

Now is the time to consider spending $100 on Facebook ads. The Holiday Season is indeed a social one and 'sharing is caring'. Consider a Facebook ad that attracts your community to your Facebook page and encourages fans to engage and share your content.  Practice awareness leads to more appointments, which in turn leads to more sales.
 

  • College Students

Holiday time is about family time and that means students come home for college breaks to reunite with friends and family. Most universities have at least a few weeks off around the New Year, allowing students time to schedule a yearly eye exam and update their wardrobe with a new pair of specs or a refill on contact lenses. If college students are part of your clientele, run a student promotion through January such as a discount on frames or lenses or a relevant giveaway with a purchase.
 

  • Gift Givers

While it may be hard to pick out a pair of prescription glasses for a loved one, sunglasses and frame accessories are great for gifts. Reach out to existing patients and suggest the idea along with a free gift or discount. Consider giving an accessory as a free gift with a frame purchase or offer a holiday discount on sunglasses.
 

  • Vacationers

Since the holiday season is vacation season, take advantage of this theme by making special lifestyle displays just for sport frames for the slopes or beach, and market the lenses that go along with them. Promote these items as a must-have for your patients holiday packing list.
 

  • Flex Spending Account Users

This one's a gimme!  With the end of the year quickly approaching, remind your patients how they can spend those last minute flex dollars before they expire! You can download a free FSA email, flyer and counter card for your Practice here.
 

  • Reach Out

Take the time to identify long lost patients that haven't visited in a couple of years and reach out to them by sending them an email or postcard or giving them a call. Offer a holiday discount if they come in before mid-January. 'Tis the season', after all!
 
Looking for more ways to get ahead during the holidays? Our creative marketing teams have lots of ideas. Contact Daniel at Daniel@eyecarepro.net or phone (412) 532-6542.

Posted on Monday, October 27, 2014 - 15:07 by juliannradmanesh

Teaching ECPs How to Use the Internet and Social Media to Grow Their Practice

Bob Main, a 35 year optical industry veteran, announces the formation of a new Internet education company, whose main purpose is to provide free education to ECPs on how to use the Internet and social media to grow their Practice. The primary source of educational material will be presented on a new website, www.ECPWebCoach.com. The company also has a Facebook Page, YouTube Channel and Google+ page, where ECPs can connect to get valuable and timely information on how to improve their social media engagement.

The website is designed to be a single source of information, by covering a wide variety of topics including:

  • ECP websites;
  • Facebook page design and management;
  • Google+;
  • LinkedIn;
  • e-Newsletters;
  • Online marketing;
  • SEO and much more.

The educational material is presented in a variety of formats including:

  • Webinars (live and recorded);
  • Articles;
  • Videos;
  • E-Books;
  • Open forum chat room where ECPs can get answers to internet and social media related questions.

Free Weekly e-Newsletter and Webinars - The Company is also sending out a weekly e-newsletter dubbed, “Weekly Web-Tips for ECPs”. The e-newsletter has quick-tip videos, article summaries, webinar announcements and links back to new website content. To get on the list to receive the e-newsletter, go to www.ECPWebCoch.com and sign-up for the e-newsletter.

ECP Web Coach also offers free “how-to” webinars on Internet and social media topics. These webinars will be presented by Internet savvy experts and geared to the online needs of the eye care industry. ECPs can register for these webinars on the website or Facebook page.

Website and Content Free to ECPs - The site is supported by Education Sponsors, who will also be supplying content for the site and webinar speakers.  ECP Web Coach is proud to announce that EyeCarePro has signed on to be an Education Sponsor.

Bob Main, Head Coach at ECP Web Coach said, “We are excited to have EyeCarePro as an Education Sponsor. They are a well-respected company that truly understands how to help ECPs get a better web presence. Their support and addition of content to our Internet and social media library will be very valuable and help it to become a “go-to “resource for ECPs.

Daniel Rostenne, CEO of EyeCarePro said, “The EyeCarePro team is excited to be on the ground floor as an Educational Sponsor for ECPWebCoach and to help provide Optometry Practices easy access to valuable online marketing resources - information, content and services that practices typically don't have time to research and learn on their own. We are thrilled to partner with Bob in bringing our years of experience and knowledge in helping ECPs grow their business online.” Learn more about EyeCarePro on the ECPWebCoach site.

To learn more about ECP Web Coach, visit the website at www.ECPWebCoach.com, to inquire about becoming a sponsor, or to submit content for the website, contact bobmain@ecpwebcoach.com

 

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Daniel Rostenne Daniel Rostenne is a leader in the online optometric community and has made a career of creating and promoting effective web sites for optometric practices. He is a COPE educator, editor of Optometry Web, a regular speaker at eyecare events & conferences and has been widely published in Optometric e-zines. Daniel is an expert in Search Engine Optimization and Social Media Optimization, in particular as it relates to best practices for Optometrists. You can sometimes find Daniel daydreaming on Google+.

Contact Daniel: 866-886-4442 or danielr@eyecarepro.net

Nancy Rausman Nancy Rausman is the managing editor of the EyeCarePro blog and Optometry Web Newsletter. She is responsible for providing ECPs with educational content that helps them advance their practices through technology, management strategies and digital marketing.

Contact Nancy:nancy@eyecarepro.net