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Posted on Monday, October 27, 2014 - 15:07 by juliannradmanesh

Teaching ECPs How to Use the Internet and Social Media to Grow Their Practice

Bob Main, a 35 year optical industry veteran, announces the formation of a new Internet education company, whose main purpose is to provide free education to ECPs on how to use the Internet and social media to grow their Practice. The primary source of educational material will be presented on a new website, www.ECPWebCoach.com. The company also has a Facebook Page, YouTube Channel and Google+ page, where ECPs can connect to get valuable and timely information on how to improve their social media engagement.

The website is designed to be a single source of information, by covering a wide variety of topics including:

  • ECP websites;
  • Facebook page design and management;
  • Google+;
  • LinkedIn;
  • e-Newsletters;
  • Online marketing;
  • SEO and much more.

The educational material is presented in a variety of formats including:

  • Webinars (live and recorded);
  • Articles;
  • Videos;
  • E-Books;
  • Open forum chat room where ECPs can get answers to internet and social media related questions.

Free Weekly e-Newsletter and Webinars - The Company is also sending out a weekly e-newsletter dubbed, “Weekly Web-Tips for ECPs”. The e-newsletter has quick-tip videos, article summaries, webinar announcements and links back to new website content. To get on the list to receive the e-newsletter, go to www.ECPWebCoch.com and sign-up for the e-newsletter.

ECP Web Coach also offers free “how-to” webinars on Internet and social media topics. These webinars will be presented by Internet savvy experts and geared to the online needs of the eye care industry. ECPs can register for these webinars on the website or Facebook page.

Website and Content Free to ECPs - The site is supported by Education Sponsors, who will also be supplying content for the site and webinar speakers.  ECP Web Coach is proud to announce that EyeCarePro has signed on to be an Education Sponsor.

Bob Main, Head Coach at ECP Web Coach said, “We are excited to have EyeCarePro as an Education Sponsor. They are a well-respected company that truly understands how to help ECPs get a better web presence. Their support and addition of content to our Internet and social media library will be very valuable and help it to become a “go-to “resource for ECPs.

Daniel Rostenne, CEO of EyeCarePro said, “The EyeCarePro team is excited to be on the ground floor as an Educational Sponsor for ECPWebCoach and to help provide Optometry Practices easy access to valuable online marketing resources - information, content and services that practices typically don't have time to research and learn on their own. We are thrilled to partner with Bob in bringing our years of experience and knowledge in helping ECPs grow their business online.” Learn more about EyeCarePro on the ECPWebCoach site.

To learn more about ECP Web Coach, visit the website at www.ECPWebCoach.com, to inquire about becoming a sponsor, or to submit content for the website, contact bobmain@ecpwebcoach.com


Posted on Monday, October 27, 2014 - 14:56 by admin

November 5th, 2014 at 8:15 pm EST
Successful Practice websites outperform their optometric peers in virtually every meaningful web metric. Join EyeCarePro’s Jason Daniels as he identifies and walks you through 6 key web metrics that every Practice needs to measure and track. Gain a better understanding of the changes that can be made both online and in your Practice to start driving more new patient appointments. Register Here

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Posted on Monday, October 13, 2014 - 16:46 by juliannradmanesh

It seems like everyone today is starting a healthcare blog. Sounds easy and is easy on the surface, but blogging is a lot of work and needs a well thought out plan before getting started.

Blogs can be a great addition to your website. They are an excellent means of delivering health information quickly to a broad audience in a more colloquial and comprehensible way. Once your blog is up and running, it is easy to add new content and cross-market your blog with social media such as Facebook and Twitter posts. Your blog can be well integrated into your website and with some forethought refer the reader back to your website for even greater information on the subjects you are writing about in your blog. This will keep your website content fresh and make a positive impact on your search engine results.

It’s important to determine what you want to accomplish and what type of content you want to create to build engagement with your community. Before launching your eye care blog, review these five important considerations:

  • Determine how much time you will need to invest to produce a quality blog. In addition to writing, you’ll want a separate pair of eyes to edit. Many optometrists choose to outsource the writing and play the role of editor. Schedule your editing and writing time on your calendar.
  • Make sure you have enough ideas for content. Remember our last blog about audiences?  Make a two column list.  In column one, write down the topics you wish to blog about.  In column two, list the audience that you wish to write to. You may be surprised at the effectiveness of your writing when a specific audience is the focus. A good rule of thumb is to have twelve weeks of content before launching week one.
  • What is the “voice” of the blog? One of the great features of a good blog is accessibility and personality.  This is an opportunity to take complex healthcare ideas and write about them like you were discussing them over dinner.  Create a voice or a tone for your blog.  Will it have a little humor? Will you be a story teller? Are you a “fun facts” type of writer? Will case studies be your mainstay?
  • Post with consistency.  Try to keep your blogging on a consistent schedule. Posting once a week or once every other week will allow you to write more thoughtfully constructed posts, content that is worthwhile to share. This will also allow for more commenting on your topic over a period of time. Being consistent will keep your audience coming back and will help you meet your audience’s expectations. With consistency you will be rewarded with reader loyalty.
  • Remember that even your blog needs to be marketed. Even though blogging is a marketing device, if no one is reading it, it will not be very effective. Make sure your blog URL is emailed out to your patients, appears on your business cards and brochures and perhaps even announce its launch in a press release in your local newspapers.

Blogging takes time and patience. Try not to evaluate the effectiveness of your blog for at least six months.

Need feedback from knowledgeable writers in the eye health field? We're here to help you get started and make the most of your blogging. If you've got questions contact Daniel at daniel@eyecarepro.net or 412-532-6542.  


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Posted on Wednesday, October 8, 2014 - 01:00 by admin

You can do anything but it is hard to do everything! Avoid a DIY disaster with our DDIY Promise. Let us take care of marketing your Practice online and get ready for new patients and increased revenue! 

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Posted on Friday, October 3, 2014 - 01:00 by admin

We are excited to announce that EyeCarePro has been selected to provide online marketing services to the over 1600 California-based members of The Professional Eyecare Resources Co-Operative and Infinity Vision Alliance. Read more...

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Daniel Rostenne Daniel Rostenne is a leader in the online optometric community and has made a career of creating and promoting effective web sites for optometric practices. He is a COPE educator, editor of Optometry Web, a regular speaker at eyecare events & conferences and has been widely published in Optometric e-zines. Daniel is an expert in Search Engine Optimization and Social Media Optimization, in particular as it relates to best practices for Optometrists. You can sometimes find Daniel daydreaming on Google+.

Contact Daniel: 866-886-4442 or danielr@eyecarepro.net

Nancy Rausman Nancy Rausman is the managing editor of the EyeCarePro blog and Optometry Web Newsletter. She is responsible for providing ECPs with educational content that helps them advance their practices through technology, management strategies and digital marketing.

Contact Nancy:nancy@eyecarepro.net