Tag Archives: search engine optimization

Practical Website Content Ideas for the Busy Optometrist

Posted on April 11, 2013 by Daniel Rostenne

Contributed by Taylor Jones, Account Manager Last month, in The Ultimate Optometry Website Checklist, we discussed the key components for developing a great, engaging Optometry website which includes special attention to design, content, and functionality.  Today, we’ll take a closer … Continue reading →

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Five Reasons to Get Your Staff Involved in SIB

Posted on January 17, 2013 by Daniel Rostenne

Seeing Is Believing 2013 is just a couple of weeks away and the hype continues to build over the first virtual optometric conference of its kind! ECPs around the country are preparing to take time out of their schedules to … Continue reading →

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Unique Content Ideas for a Busy Optometrist

Posted on December 27, 2012 by Daniel Rostenne

We all know that content is a key SEO factor in establishing rank in the search engines, and that to have an impact it should be unique, engaging and abundant. While large companies may have a marketing team devoted to … Continue reading →

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How to Optimize your Google+ Business Page and Use it to Boost Your SEO

Posted on December 20, 2012 by Daniel Rostenne

Final part in the three-part series on Google+ Local SEO Strategy The first and second part of this series have explained how Google+ Local can have a positive impact on your practice SEO and the first steps in implementing this … Continue reading →

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Why optimizing your Google+ local page is just as important as SEO for your practice.

Posted on November 29, 2012 by Daniel Rostenne

Part 1 of a three-part series on Google+ Local SEO strategy When Google+ first launched, it was being touted as the newest kid on the social media block, showing off some shiny new features in an effort to compete with … Continue reading →

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Google Levels the Playing Field, Announces “Over-optimization” Penalty

Posted on March 29, 2012 by Daniel Rostenne

Google’s Matt Cutts recently announced that the search engine giant is working on a new search ranking penalty for websites that are “over-optimized” or “overly-SEO’ed,” in order to “level the playing field”. In an informational panel session at an SEO … Continue reading →

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SEO Talk: The Art of Local Search

Posted on December 8, 2011 by Daniel Rostenne

Small local business owners need to market themselves on the web in a much different way than international businesses do.  Your optometry practice is a local business, and as such, you want to target local Internet users when it comes … Continue reading →

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A Deeper Look at Analytics – Bounce Rate

Posted on November 21, 2011 by Daniel Rostenne

SEO success is measured by using tools such as Google Analytics to track website activity. There are a number of metrics that SEOs and web managers analyze and compare to past performance as well as against industry norms. These include … Continue reading →

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Google’s Matt Cutts: SEO is NOT Spam!

Posted on October 30, 2011 by Daniel Rostenne

Matt Cutts, head of Google’s Webspam team, made a video statement last week to officially dispel the misconception that Google considers SEO to be spam. On the contrary, Cutts says that SEO can be a great way to improve the … Continue reading →

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Coming to your Inbox – The Newest Edition of Optometry Web Newsletter

Posted on October 13, 2011 by Daniel Rostenne

You don’t want to miss the newest edition of EyeCarePro’s Optometry Web Newsletter, coming out today, which is chock full of valuable information for any and every optometrist looking to gain insight on the latest news and trends in marketing … Continue reading →

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