Welcome to our fourth edition of Optometry Web - the newsletter entirely focused on leveraging the power of your web site to help build your practice. Last month's newsletter featured an article on the Top 5 Pages That Visitors View On an Optometry Practice's Web Site which gave us a good sense of what our visitors are looking at. This month, our headline article answers the follow-up question - why are they looking? In other words, are they new potential patients or are they existing patients looking at those pages? The answer is of course 'both', but the details can make you think twice. Hence, this month's headline article discusses the behavior of your web site visitors.
We always welcome your questions, comments, suggestions and opinions and look forward to hearing from you.
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Daniel Rostenne,
Editor, Optometry Web |
Articles
We all know that for the most part, visitors to your web site are either existing patients or potential patients who are using your web site to help decide whether or not they should make use of your services. Keeping this in mind, a good web site should help both these types of visitors get the information they need. But, here's an interesting fact you might not be aware of that will change the way you view your site...
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Your web site's main purpose is to do a good job of representing your practice online at a fraction of the cost of any other method of representing your practice. This means, quite simply, that the more visitors you drive to your web site, the more money you will save in servicing that traffic. The beauty of your web site is that there are no incremental costs - you can drive as many visitors as you want to your site, and the costs will not increase. Are you doing a good job driving visitors to your site?
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We are a media driven society, always looking to find out what is new and interesting. Make sure you keep your existing and prospective patients up to date with what is fresh in your practice as well as in the world of vision care. Use the News and Events section on your site to let your patients know that you are up to date with new technology, medical research, developing product lines and events in your community. This is your electronic bulletin board, your opportunity to keep your clientele 'in the know'. It's an easy section to use, and can have tremendous effect on your web site.
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“Each full time O.D. generates an average of 202 web site visits a month. How is your site doing?"
- Daniel Rostenne, regarding: "How Many Visitors Should I Be Getting"
| What We're Up To |
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New Content
Eyemaginations content now fits nicely into your site. Just ask Support.
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Do you have any suggestions for more content that should be available? Email the Editor. |
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| Recent Launches |
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Family Vision Center
Taking Care of Your Vision
Dr. Rob and Dr. Loree Wagner
fvccolorado.com |
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