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Your web site's main purpose is to do a good job of representing your practice online at a fraction of the cost of any other method of representing your practice. This means, quite simply, that the more visitors you drive to your web site, the more money you will save in servicing that traffic. The beauty of your web site is that there are no incremental costs - you can drive as many visitors as you want to your site, and the costs will not increase. Are you doing a good job driving visitors to your site?
The answer to that question directly affects your bottom line. Our research indicates that you can expect to receive an average of 202 web site visits per month for every full time optometrist in your practice. That's 202 information requests handled by the web site instead of a staff member, representing significant cost savings.
If you need to increase traffic to your web site, here are a number of ways of doing so:
- Put your web site address on all your print materials (business cards, letterhead, invoices, forms, etc.).
- Modify your voicemail to include your web site address.
- Try to educate patients to visit your web site for all their basic information needs.
- Create a reason for patients to visit your site, such as a contest, or feedback and other online forms, etc.
- Start a Google Adwords campaign to allow new visitors to find your site more easily.
- List your site in all the optometry directories and online doctor finders.
- Optimize your site for the search engines so that visitors can find you more easily in Google.
- Talk about your site to your patients, ask them if they've visited it and recommend that they do so.
- After an in-office consultation with a patient, mail or email them a page from your site that includes any topics you discussed.
Remember, traffic does not build itself. You need to make active efforts to drive visitors to your web site or they won't visit. If you find that your numbers are low, and could use a boost, feel free to call or email us, and we'll be happy to share strategies with you to help increase the visitors to your web site!
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“Each full time O.D. generates an average of 202 web site visits a month. How is your site doing?"
- Daniel Rostenne, regarding: "How Many Visitors Should I Be Getting"
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