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Interview with Ron Walker, Partner at AllAboutVision.com |
EyeCarePro.net's recent partnership with AllAboutVision.com brings EyeCarePro.net customers a comprehensive, new Eye Library. After all, a web site is only as good as its content, and patients are expecting to find more and more educational information on their optometrist's web site. That represents a new opportunity for AllAboutVision.com, one of the Internet's premier content portals for eye health-related content, and it's why they made this bold move to break their content out of their portal, and onto the doctors' sites. "We're in the business of educating eye care consumers, and that starts with our own content portal", says Ron Walker, Founding Partner at AllAboutVision.com. "Now, this partnership with EyeCarePro.net gives us the opportunity to reach out to a much greater audience."
"All of AllAboutVision.com's content is professionally produced by experienced writers in the eye care field," explains Ron. In answer to the question 'what's in it for us', Ron replies with "The footer of each page contains a link back to AllAboutVision.com, where patients can get more information on a topic ... if they need to. The Eye Library we've written for EyeCarePro.net covers a wide range of eye-related topics, in considerable detail. We feel that it really gives Doctors a distinct advantage to keep patients on their site longer, creating more patient loyalty and a valuable service. The link back to AllAboutVision.com at the bottom of each page helps us with our core business, and gives patients a doorway to more information, should they require it."
"We chose EyeCarePro.net for this partnership because they are uniquely positioned to expand the audience for our content. Their customizable, template-based approach to web sites allows them to easily integrate the Eye Library into their customers' sites. We feel that we've partnered with one of optometry's leading web site providers, and we're happy about that" smiles Ron, as he rounds out the interview. Thank you Ron, we're just as happy at EyeCarePro.net and are looking forward to the feedback on the new Eye Library. Now, read on to take a sneak peak at the Eye Library and to find out more about how to get the Eye Library installed on your site.
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