About Our Media Partners
The Optical Vision Site
The Optical Vision Site was created in 2009 by two optical industry veterans, Cathy Ives and Shirley Platzer-Stocks. After attending a Vision Expo West, they realized there was no free optical industry blog addressing issues like social media, online shopping and show rooming in a fun manner. Back in 2009, no-one even knew what a blog was and Facebook was for kids and really who cared about Twitter. Over the years, The Optical Vision Site and it's sister Optical Vision Resources has evolved into a go-to source for fun and engaging eyecare events, trends, sales, marketing tips and industry news all mixing in with fun and shareable content. ECPs can subscribe for free to get fun, entertaining and informative daily updates.